The TBWAChiatDay agency is creating the advertising campaign pro bono. The campaign theme is ?EUR??,,????'??It?EUR??,,????'???s time,?EUR??,,????'?? a call to the public to help build the memorial.

?EUR??,,????'??Two weeks ago, we collectively agreed to a revised plan for the Memorial and Memorial Museum at the World Trade Center, one that the public can be confident the government can afford and will build within budget,?EUR??,,????'?? commented New York City Mayor Bloomberg.