John Deere unveils new trademark

Moline, IL

The John Deere Company announced today that its leaping deer trademark has been updated to appear more dynamic. The updated design (inset) has the deer leaping upward, instead of landing as it had been in previous renditions of the corporate symbol. Robert Lane, president and CEO, said the upward movement represents a strong leap into the new millennium with a vision of the innovative opportunities that exist on the horizon.

The change is the first to the John Deere trademark, which is fashioned after the North American white-tailed deer, in 32 years and only the eighth since the company was founded in 1837.