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09-20-21 | Department

A Conversation With Ultra Aluminum

Featuring Ben Jodoin, VP Sales & Marketing

What trends do you see in the types of aluminum fence that landscapers are looking for?
We've seen a huge increase in the amount of aluminum privacy fence sold for both residential and commercial applications. It seems that the time people spent at home during the pandemic caused a "cocooning effect" where homeowners put an additional emphasis on things like safety, comfort, security & overall peace-of-mind. These are all benefits of privacy fence. Commercial buyers seemed to be drawn to the fact that aluminum is simply more robust than other materials used for screening.

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What advantages does aluminum have over wrought iron and other materials?
Some of the obvious advantages that aluminum has over wrought iron are cost and the fact that it won't rust. From an installation perspective, aluminum is easier to handle, and with a higher strength-to-weight ratio than steel/iron, you don't sacrifice performance. Aluminum is a product that will not rot and doesn't need to be stained on a regular basis. In fact, the finish should last a lifetime. An often overlooked advantage vs. vinyl is the fact that aluminum can be powder coated in very dark colors. The overall strength and performance of aluminum is demonstrated by the simple fact that vinyl manufacturers use aluminum channel inserted into vinyl fence and railing extrusions in order to strengthen them!

What color / texture choices does Ultra offer?
Ultra Fencing, Railing, Gates and Designer Accessories are available in 10 classic colors/finishes as well as unlimited custom specified hues. All colors are applied with a special Powercoata,,? finish to resist the elements.

What's the best way to begin to design a fencing project?
Ultra offers an online Design Studio that allows anyone to upload images of their home/business and design a virtual fence, gate or railing that best complements the property. We also offer an Estimating Tool that enables users to assess the cost of their project. Of course, we also have a team of seasoned customer service professionals waiting to help with any job.

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