Think Like a Client; Design Like a Pro on November 10th at 11AM PDT.
LACES 1, APLD 1, NALP 1

Increase your projects' bottom line by understanding the 'WHY' of Good Design!

Customers are more likely to say yes and increase their projects' budgets when the designer/builder attentively listens to what they want and need and can enroll them in a grand vision of what their space can become. Functional and delightful outdoor spaces don't just magically happen, however. As a landscape contractor, you already know HOW to BUILD the elements; but to truly optimize the space and delight your client; you also need to know the WHY behind GOOD DESIGN.

 

GOOD DESIGN begins with paying attention to things you may not have noticed before. By learning to be aware, asking the right questions, and utilizing basic design principles, you can make your clients happier than they ever imagined while increasing your bottom line.

Learning Objectives:
1. Asking the right questions to understand your client's wants more than they do.
2.Learn critical communication skills to gain the trust and respect of your client.
3.Utilize basic design principles to create plans that can significantly increase scope of the project.

About Michael Bernier:
Michael Bernier is the founder and lead designer of Michael Bernier Design, a premier landscape and exterior design firm based in Los Angeles, California. After a prolific career as an advertising Creative Director, Michael discovered his true passion while studying Landscape Architecture at UCLA, marrying his design expertise with his love for the natural world.

Michael's design process intuitively connects the home's architectural style with the essence of the land on which it sits while thoughtfully integrating his clients' lifestyle needs and aesthetic desires.

Wanting to share his knowledge of landscape design with a broader audience, Michael recently launched Think Outside, his signature brand and platform, to inform and entertain both Do-It-Yourselfers and Landscape Professionals through online courses and videos. He is releasing his first book on Creativity in the Summer of 2022.