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Anchoring a Mixed-Use Destination Through the Public Realm by LandDesign, Inc.
Supporting thousands of residents and visitors each day in Charlotte, North Carolina, Ballantyne was one of the Southeast's most successful suburban corporate campuses. It grew around expansive office parks, a boutique hotel, and a private 18-hole golf course. Economically strong but shaped by a development centered on vehicle-dominated, single-use parcels, the district functioned as a workplace destination yet lacked a public realm that could support a more integrated daily life. Recognizing this opportunity, Northwood Development launched Ballantyne Reimagined, a long-term initiative to transform the property into a dense, mixed-use district organized around a shared public realm. As prime consultant, LandDesign led the public realm vision for Phase One, collaborating with Cooper Carry and Sasaki to shape an organizing structure that blends private development with the built environment. Infrastructure was not treated as a background system, but as a tool to guide circulation, define gathering spaces, and support long-term performance. Establishing the Commercial Core The Bowl at Ballantyne Reimagined serves as the development's commercial anchor. Designed as a walkable district adjacent to The Ballantyne Hotel and surrounding office buildings, The Bowl introduces more than 200,000 square feet of retail and dining within a connected network of streetscapes, plazas, and a six-acre public park, creating the physical and economic groundwork for future phases. Phase One defined the district's primary retail spine, Bowl Street, where the public realm is shaped as a continuous, pedestrian-first environment. Along this corridor, urban green spaces are anchored by two garden-inspired retail "jewel boxes," featuring vegetated rooftops that extend the landscape upward, reinforcing a layered, immersive streetscape. Organic-shaped concrete and Ipe benches pair with native plantings to soften the street edges. Custom paving, lighting, and site furnishings carry consistent styling across the storefronts developed in collaboration with Cooper Carry, aligning architecture and landscape to support an active, everyday retail environment while remaining adaptable for events.
As seen in LASN magazine, July 2026.
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