08-04-22 | Department

Splash into Safety

Swimming is a crucial life skill
by Christina Nelson, POOLCORP

YMCAs across the country to provide scholarships for Safety Around Water lessons and lifeguard training for participants in underserved communities.
Thanks to A Splash of Joy from POOLCORP, YMCAs across the country are providing Safety Around Water lessons designed to give children confidence and teach essential water safety skills.
Because everyone deserves the chance to swim, the company wanted to provide swimming lessons to children in underserved communities who otherwise might not have the opportunity to learn basic water safety skills.
In addition to providing scholarships for water safety training, the employees and customers have pitched in by donating new swimsuits and towels. The company also provides equipment like swim caps and goggles to ensure children have everything they need to participate.

A Splash of Joy™ was created to provide swimming lessons to children who otherwise might not have the opportunity to learn basic water safety skills. It was brought to life by POOLCORP, one of the world's largest wholesale distributors of swimming pool supplies and equipment that operates across over 410 locations. By the end of 2022, they will have donated over $2.2 million to fund more than 20,000 scholarships for swimming lessons and lifeguard training at YMCAs in underserved communities across the country.

The goal of the program is to teach kids about safety, build their confidence, and share the joy of swimming. Their employees also donate new swimsuits, towels, and other swim gear to help ensure there are no barriers keeping kids from joining in. Lifeguard training scholarships provide employment opportunities and greatly needed support for community pools to stay open and operate safely, as safety is their number one operating priority.
This is a partnership with YMCAs in eight metropolitan areas. The list includes YMCA of Greater New Orleans in Louisiana, Tampa Metropolitan Area YMCA in Florida, YMCA of Greater San Antonio in Texas, YMCA of Greensboro in North Carolina, Valley of the Sun YMCA in Arizona, YMCA of Metro Milwaukee in Wisconsin, Southeast Ventura County YMCA in California, and YMCA of the East Valley in California.
"Swimming is a crucial life skill. It's considered the 100-year gift," said Donna Williams, the company Vice President and Chief Marketing Officer. "People who learn to swim have children and grandchildren who learn to swim. Their company's slogan is "Where Outdoor Living Comes to Life"® and what better way to demonstrate that than at community pools helping kids experience the joy of swimming."
For more information on A Splash of Joy™, visit They hope that everyone who would like to see more children receive the 100-year gift of swimming will join them in donating to local YMCAs.


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