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Redefining the Image of the Campus Landscape
Situated below the limestone bluffs of the Mississippi River Valley and just six blocks away from the Great River, lies Western Technical College in the heart of La Crosse, Wisconsin. For nearly 50 years, an unnamed concrete plaza at the center of campus was neglected. Now, after a significant renovation, Cleary Courtyard has emerged as the hub of campus life.
In 2008, Western Technical College took a systems-based approach to update its campus master plan and identify opportunities to improve the college’s image, integrate academics into the physical space and set the stage for public and private partnerships – all through the lens of ecologically sensitive design.
RDG Planning & Design, a Des Moines based design firm, was selected to complete the campus master plan and define a strategy to communicate a strong academic value through the external campus landscape. Out of the master plan work, Cleary Courtyard was targeted as a high priority area for improvement. The courtyard was in need of serious repair, plus there were problems with the site’s accessibility, functionality and overall visual appeal. In an age when most students make their decision on what college to attend within the first 15 minutes of their campus visit, Western Technical College realized that change needed to happen soon.
The Savanna Garden has an arching boardwalk bordered by outcropping limestone walls. The rain garden of native plants are awl fruited sedge, Bebb’s oval sedge, black-eyed Susans, blue vervain, butterfly weed, few-leaf sunflower, little bluestem, pale purple coneflower, prairie blazing star, prairie dropseed, purple coneflower, showy goldenrod, swamp milkweed, switchgrass Virginia Mountain mint, wild bergamot and zig-zag goldenrod. A small copse of quaking aspens is on the opposite side of the seatwalls. “Notch” LED bollards (sel’ux) illuminate the boardwalk and paths. Photography by Kun Zhang (Dimension Images).
A Systems Approach The college quickly realized the courtyard could be a catalyst for defining a new campus image. The task of the landscape architects was to create such a design. The college wanted the new courtyard to be an engaging, multigenerational space, a king of “laboratory” for professionals, students and academic leaders.
From the beginning, the team took a systems approach that emphasized responsible design. “When the surrounding natural beauty presents endless possibilities for inspiration, integrating the natural systems within the urban environment became a significant design opportunity,” said Ryan Peterson, project manager at RDG. “Using a natural systems-based approach presented the ability to create an image that defies the traditional ideals of campus planning.”
Campus Image Within southwest Wisconsin and the tri-state region, Western is highly regarded as one of the premier destinations for graduating seniors. Recent surveys indicate 20 percent of parents in our district indicate Western as a first choice option for their children – a significant fact as there are many other choices for two or four year higher education institutions. Western’s academic offerings have always been very strong, but its image and planning weakened over the previous 20 years.
“Whenever a space opened up, we would build a classroom or insert a parking space,” observed Mike Pieper, vice president of finance and operations at Western, “We were at a point in a very competitive market that demanded us to look strategically at how we were being be perceived by students.” First impressions have certainly changed on campus.
The “new image” of Cleary Courtyard includes a large limestone monument on the west end of campus to define Western’s boundary. Strong lines connect users to the surrounding landscape and elliptical rooms create nodes for users as they pass through the site.
“The goals of the project were significant. An emphasis was placed on connecting the campus to the adjacent civic community and promoting an ecologically sound landscape in a socially acceptable way,” said Doug Adamson, project designer at RDG. “We placed a lot of emphasis on using materials and plantings that came from regional sources.”
In addition, traffic-calming bump outs at each end of the project slow traffic to promote pedestrian safety, and capture runoff from the streets.
It is clear to most any visitor before they set foot on the campus, that Western is committed to sustainability and progressive thinking.
Integrated Academics Many designers create spaces that provide great views, or harness the energy found on campus, but few bring the classrooms outdoors. The courtyard landscape provides educational opportunities for landscape horticulture, biology and graphic design students. All the plants are native to Southwest Wisconsin. Landscape horticulture students participate in annual plantings and use the space for plant identification. The design team also created interpretive panels that describe how the best management practices found on the site benefit the environment and the community.
Biology students can study plants, insects and other organisms. With the Mississippi River just six blocks away, all the water that lands on the site was previously directed to a large 60-inch diameter storm sewer, buried directly below the courtyard. The integrated best management practices contribute to significant reductions in runoff, consisting of over 700,000 gallons, which equates to nearly an 80 percent reduction in total runoff on an annual basis, thus reducing the stress on existing infrastructure. Understanding how green infrastructure works and why it is important will help visitors understand the need to preserve and enhance the resources that the local economy depends on.
As local economies continue to see a shortfall of skilled workers, Western has made it a point to establish and maintain relationships with the public and private sectors. Western’s recently constructed Lunda Center located at the southeast end of the courtyard hosts community events, workshops, clinics and outreach intended to build relationships within the community between students and professionals.In addition to student and business relationships, Western has worked hard to be a partner within the greater La Crosse region sustainability efforts. This created the opportunity to implement the green streets portion of the project and assist the city of La Crosse in meeting its federally mandated National Pollution Discharge Elimination System permit requirements for water quality.
“When we were considering a Green Streets Ordinance…it was very easy to show policymakers what such a street would look like. Council members can just look out the windows of City Hall,” said Larry Kirch, director of the City of La Crosse Planning Department.
A Revived Campus Core Western Technical College is celebrating its centennial this year with a reinvigorated campus core. The courtyard, once an underused, sunken plaza, now boasts a distinctive design that makes it unquestionably the centerpiece and gathering space for the college. Cleary Courtyard celebrates the values of the college and community.
“The college has always had a strong internal message over the 100 years of the college’s existence, but this project goes to show that when you set significant goals and assemble the right team, a relatively simple looking project can function as much more,” said Mike Pieper. “It’s not very often that a college creates an activated space that can successfully integrate living laboratories and appeal to professionals and business leaders as a place of respite.”
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Project Team RDG Planning & Design Project Manager: Ryan Peterson, Project Designer: Doug Adamson Campus Planners: Mike Bell and Jonathan Martin Graphic Designer: Rachel LeValley Lighting Designer: Jason Odefey Electrical Engineer: Mike Chambers Civil Engineer Phase 1: Scott Ralston Architect: Kurt Schroeder, HSR Associates, Inc Civil Engineer Phase 2: Gary Paradoski & Ed Kallas, Applied Ecological Services Ecologist: Kim Chapman, Applied Ecological Services Phase 1 Construction Contractor -General Contractor: Borton Construction -Unit Paving: Glacial Ridge, Inc. -Landscaping: Winona Nursery -Stone Mason: River City Masonry -Lighting & Electrical: P&T Electric Phase 2 Construction Contractor -General Contractor: Weiser Brothers, Inc -Unit Paving: Winona Nursery -Landscaping: Winona Nursery -Stone Mason: River City Masonry -Lighting & Electrical: Kish & Sons
Vendors/Materials Borgert Products: PlankStone, Aqua Bric, Plankstone pavers Fossil Industries: interpretive panels Hanover: ‘PlankStone’ pavers Hydrel Lighting: Paradox up lights iLight Technologies: Plexineon LEDs Landscape Forms: Nu benches; Verona chairs; Steelhead tables Pitch trash and recycling receptacles: Bola bike racks Mankato Kasota Stone: limestone sel’ux: MTR light column; Notch light bollards Solomon Colors, Inc.: Brickform integral color concrete Targetti: up lights Urban Accessories: trench drains Vetter Stone: limestone
Francisco Uviña, University of New Mexico
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Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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