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Fresh water may well become the petroleum of the 21st century. The growing scarcity of fresh, potable water, combined with long droughts is leading a trend toward more and more water conservation measures. These measures are sure to get more profound in the future. Landscape Contractors need only look at how many cities currently impose landscape water restrictions to see this trend.
The beauty of water harvesting systems is that the water captured is free and not subject to city water restrictions. It behooves the landscape contractor to encourage their landscape clients to invest in water harvesting. This is a win-win for contractors. Contractors get paid for installing the harvesting system, and the system will provide the water needed to service their clients' landscape watering needs.
According to a May, 2000 Fortune magazine article: ''Water promises to be to the 21st century what oil was to the 20th century: the precious commodity that determines the wealth of nations.'' More recently, water-rich states near the Great Lakes have begun to set up coalitions and laws to protect their water wealth from the water-poor states around them. Landscape contractors need only to look at the growing desperation in southern states, as a result of the states' rapid development and long-term drought, to see the writing on the wall. Like oil, fresh water will only become scarcer in the future while demands continue to grow. Homeowners and business owners will all be asked to both conserve water, while paying more for the municipal water they use.
Cities will begin to require rainwater harvesting, starting with commercial buildings. Forward-looking homebuilders offer rainwater-harvesting system options, but they will probably become a requirement soon. Rainwater harvesting addresses many problems. By capturing rainwater from roofs and parking areas, the burden on storm water systems can be significantly reduced, lessening the impact of sewage discharge into waterways. Harvested water can be recycled to water landscaping and flush toilets, reducing municipal water demand.
Tucson, Arizona's city council passed an ordinance in 2009 requiring all new buildings to be plumbed for grey water capture and toilet flushing.
The US is now at the leading edge of communities writing code requiring mandatory grey water harvesting in new construction. Governments will begin to reward buildings with sustainable water systems. Progressive owners and their communities are already valuing water harvesting as part of sustainability features and LEED Certification. As the LEED program becomes more established, communities will begin to reward qualifying buildings with financial incentives. Commercial and residential buildings with sustainable water systems will have a higher resale value. The systems will become long-term assets for new projects. All of these make for good arguments that landscape contractors can use to encourage their clients to install water-harvesting systems.
There are a wide number or approaches to water harvesting, and a holistic approach will evaluate all sources of water as well as the best applications of harvested water. These can include multiple sources for rainwater, grey water and groundwater in a system. There are both active and passive approaches to harvesting. These include passive approaches like green roofs, vegetative swales and permeable pavement, as well as active approaches that include mechanically filtering and storing harvested water. Properly planned systems should use a combination of these approaches depending on the building's planned use, its features, size and physical location.
There are a host of manufacturers offering rainwater harvesting kits and supplies, look to page 63 for a listing. Now is the time for landscape contractors to act by encouraging their clients to build water harvesting and grey-water recycling systems into their homes and businesses.
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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