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College dropouts Stephen Wozniak and Steven Jobs founded Apple Computer in a garage. Southern Democrat Jimmy Carter beats Gerald Ford for election to the United States Presidency. The novel Roots, which was to become one of the best narratives on slavery, was written by Alex Haley. The unforgettable year was 1976.
It was also the year that San Francisco native Bob Rothschild and his family made the unforgettable decision to migrate east. They sought opportunity and happiness in the picturesque, rural town of Urbana, Ohio.
The Rothschild family settled on a 171-acre farm in Urbana and started a gourmet enterprise that is now know as Robert Rothschild Farm, a true working farm and acclaimed producer and marketer of gourmet food products.
The beginnings of the farm enterprise were humble, to say the least. Bob and Sara Rothschild attended a state sponsored Roadside Marketing Conference in Cleveland, Ohio and walked away with a belief that raspberries ?EUR??,,????'?????<???????????????????????(R)??????oe the queen of all berries ?EUR??,,????'?????<???????????????????????(R)??????oe would be their crop of destiny.
Bob and Sara Rothschild proceeded to plant a starter crop of 25,000 Heritage Raspberry plants, which consumed 3 acres of the farmstead, and thus the Robert Rothschild Farm came into being.
Heritage Raspberries were selected as the berry of choice because they were larger and contained more juice than most other raspberries. The Heritage Raspberry was more resistant to disease. Although raspberries are highly perishable and fragile to handle, the Heritage Raspberry was again a winner, requiring less hand-pruning and being more robust than many of its kin.
Like a loving parent, Bob Rothschild over-nurtured the plants, pruning and watering on a clockwork schedule. Unfortunately, one of the irrigation waterings was done with borrowed equipment; equipment that contained a fertilizer residue that was not friendly to raspberries. Rothschild proceeded to lose two of the three acres of raspberry plants that he used to start his enterprise.
Just like the pioneers that had moved west a century earlier, 180 degrees opposite of the Robert Rothschild family migration, Bob continued to work harder and smarter. He replaced the lost crop. As the raspberry plants began to take hold, he steadily increased his acreage year after year. In addition, just like a loving parent, Bob learned how to read the subtle signals of the raspberry plant, cultivating and caring for it?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s every need.
By the early 1980?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s the Rothschild Raspberry Farm, as it was called then, was a family event. Bob?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s wife Sara and their four children could be seen in the fields on a daily basis. This attention to detail paid off, and the Rothschild?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s developed a steady business of ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<????????????????? customers who returned year after year to savor the taste of Rothschild?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s Raspberries.
Unfortunately, the 1980?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s also witnessed a glut of ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<????????????????? crops, and the Rothschild?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s found themselves at the whim of fluctuating market conditions that were impossible to control.
To break away from the pack, Bob used the same ?EUR??,,????'?????<?????????????????root cause?EUR??,,????'?????<????????????????? analysis that he had employed many times in his Civil Engineering construction background in California. This lead to Bob?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s core philosophy that one has to control the end price of the product to be successful. But this was almost impossible to do in the commodity arena of ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'???? raspberries, so Bob had to create other options in order to grow his business.
In the fall of 1984, a bumper crop of raspberries served as the catalyst for Rothschild to explore other options. He knew in his gut that the ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<????????????????? market would not consume his whole crop, sc Rothschild decided to become a manufacturer.
Bob Rothschild produced his first batch of raspberry preserves, a modest production run of 400 cases. It took a whole month to produce the inventory, working on the kitchen stove of part-time employees who lived ?EUR??,,????'?????<?????????????????down the road.?EUR??,,????'?????<?????????????????
From the onset, the focus was on preeminent quality, and the recipe for success was simple, use wholesome raspberries from the Farm, pectin and sugar. No preservatives whatsoever were added.
Each batch of raspberry preserves was cooked in an open kettle to slowly release the bountiful flavor and to ensure maximum consistency from jar to jar. The process worked so well that it is still being used today.
Public acceptance of the new product was overwhelming. All 400 cases of Rothschild Raspberry Preserves sold promptly, leaving Bob wishing that he had produced more.
This was a milestone event for four significant reasons. First, it gave the Robert Rothschild Berry Farm a viable alternative from the glut of local ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<????????????????? businesses. Second, it provided a way to highlight Bob?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s relentless quest for quality. Third, it gave Bob a way to set his price rather than have the local market set it for him. Fourth, it opened avenues well beyond the tables of Urbana and Central Ohio.
Bob Rothschild?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s decision to take control of his destiny has paid significant dividends in both business success and quality of life.
So you see, the Robert Rothschild Farm is a working farm in every sense of the word. Heritage Raspberries cover several plots of the farm property, with the remaining ?EUR??,,????'?????<?????????????????operational acreage?EUR??,,????'?????<????????????????? being used for operations. These include a ?EUR??,,????'?????<?????????????????pick it yourself?EUR??,,????'?????<????????????????? facility, a 52,000 square food processing and production complex, corporate offices, and a retail store and caf????????(R)???????+???????(R)???????(C) that sells gourmet items on a year-round basis. Being excellent stewards of the land, Bob and Sara also set aside a portion of the farm?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s acreage for woodlands and for wetland preservation. Wild animals teem in the friendly sanctuary where food, water and shelter are plentiful.
Moreover, as time changed, so has the company?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s leadership. In 2001, Bob ?EUR??,,????'?????<?????????????????passed the jar?EUR??,,????'?????<????????????????? of leadership to Mary O?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????Donnell. Today Mary serves as President and CEO of the company.
Finally, the heritage that Bob and Sara have built is still thriving at Robert Rothschild Farm. The Robert Rothschild Farm label now graces over 150 gourmet products that include preserves, mustards, dips, salsas, sauces, dressings, oils and sweet toppings.
In addition to shopping at the ?EUR??,,????'?????<?????????????????company store?EUR??,,????'?????<?????????????????, discerning customers can buy their favorite Robert Rothschild Farm products in over 5,000 retail locations including gift stores, gourmet and upscale food stores, department stores and on the internet at www.robertrothschild.com
In retrospect, 1976 was an excellent year for the Robert Rothschild family ?EUR??,,????'?????<???????????????????????(R)??????oe Bob, Sara and the children. They left the pressure, hustle and hassle of living on the west coast and opted for a more balanced life in rural Ohio. They were able to live and work as a family unit rather that pass one-another on the way to and from the office. In addition, they were able to allow hundreds of thousands of people to experience simple elegance through their high quality, gourmet products. It is a goal and a reward they still enjoy today.
Raleigh, North Carolina
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
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