Five Star Hotel gets a Five Star Landscape Architecture Upgrade
About thirty miles north of San Diego in Carlsbad, California, Park Hyatt Aviara sits atop a quiet bluff, overlooking the Batiquitos Lagoon State Marine Conservation Area with the Pacific Ocean in the distance. Originally, WATG, a multi-disciplinarian design firm with 7 offices around the world specializing in strategy, master planning, architecture, landscape architecture, and Wimberly Interiors, designed the architecture when the resort opened as a Four Seasons in 1997. Then, in 2009, Park Hyatt assumed management. A decade later, Xenia Hotels and Resorts purchased the asset with the intent to renovate the property. They invited integrated design team of WATG landscape architecture, WATG architecture and Wimberly Interiors to design a $50 million renovation of the luxury resort including the event lawns, swimming pool environments, lobby, interior public spaces, guest rooms, meeting space, and restaurants.
With the client's goals to modernize the existing property, elevate the guest experience, and maximize revenue potential, the design team found inspiration in the resort's unique site, including the surrounding Bataquitos Lagoon and its diverse species of birds.
Widely recognized as one of Southern California's most iconic resort destinations, the Park Hyatt Aviara has long been popular for its expansive spa, golf course, the San Diego region's only Arnold Palmer-designed course, and tennis program. Yet, the resort operator saw an opportunity to expand its events offerings through renovation of the meeting spaces and the transformation of its grounds. This specific prioritization adds wide-reaching value to the property by maximizing existing revenue streams and creating new ones. Improved outdoor spaces not only drive demand for outdoor events, but these amenities also draw more guests to stay on the property, fueling an increase in average daily room rates.