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Oil-Dri Expands Sports Turf Business Opportunities08-05-03 | 16
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CHICAGO, IL

Oil-Dri Corporation of America, a leading supplier of clay minerals to the agricultural industry, is acquiring Pro's Choice, Inc., a marketer and distributor of sports field products, and expanding its sales strategy in the sports turf market.

"As the marketer of clay products for baseball, soccer, football and golf, Pro's Choice will develop new business opportunities for Oil-Dri in the growing sports turf market," said Tom Rutherford, Vice-President of Oil-Dri's Agricultural Group. "The principals of Pro's Choice are seasoned sports turf industry professionals with a national network of distributors and an established brand equity. These strategic strengths will help Oil-Dri leverage its quality clay products in this marketplace."

The sports turf industry has undergone rapid growth in recent years and absorbent clay products have played a key role in improving the playability, appearance and safety of sports fields.

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