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By Eric Grammer

Eric Grammer is the Communications Manager for the Professional Grounds Management Society.

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With all the projects and tasks you face this time of year it would be very easy to overlook one of the most critical responsibilities of a grounds manager: MARKETING. After all, it is the subtle beauty that you provide your employer that greatly enhances the value of the property ?EUR??,,????'?????<

Now, I know that you are probably saying to yourself, ?EUR??,,????'?????<

While you might not have to rely on attracting customers in order to pay bills and salaries, your grounds program surely relies on funding from the organization?EUR??,,????'?????<

The first and most important focus should be on marketing to the key decision-makers within your organization. A lot of this is simply educating your organization?EUR??,,????'?????<

Another great step in raising your department?EUR??,,????'?????<

Receiving such honors also helps to further educate those within the organization and community about the grounds management profession: the broad range of skills required, the level of planning and management involved, and the certifications and education it requires.

So what are you waiting for? With everything in full bloom now is the time to start getting your entry together. With 15 categories of competition covering all types of private, public, commercial, and industrial landscapes everyone stands a great chance at such recognition.

Further information is available online at www.pgms.org/greenstarawards.htm

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