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Between the crazy climate and the economic turnaround in the last year, irrigation specialists have seen some business shifts. While drought-inspired irrigation installers in the West are investigating new equipment, rain-drenched residential irrigation installers in the Northeast have seen their business hurt.
What’s upcoming for the irrigation industry? LCN talked to several experts in the field, including association and business presidents and directors, to get their views on what’s ahead for the irrigation industry.
Jim Barrett, ASIC President
Jim Barrett holds a positive view of the business aspect of the irrigation industry based on the economic turnaround the United States experienced in 2003.
“I think what I see is more work coming up than we’ve had in the past years,” he said. “Projects have been on hold because of the economy…I see a lot of projects that were stuck in the pipe line for financial reasons. Now it seems like we’re starting to see that stuff loosening up.”
Among the new products on the market, Mr. Barrett predicts the ET (evapotranspiration) controller will make a splash. These controllers use sensory input based on the amount of water lost to evapotranspiration (the return of moisture to the air through evaporation from the soil and transpiration by plants) to automatically regulate sprinkler runtimes. Mr. Barrett also believes that controllers using temperature data are highly effective.
“If you have a temperature sensor, you can get pretty close to evapotranspiration data,” he noted.
Mr. Barrett deigns manually setting runtimes as a waste of water “because people just plain don?EUR??,,????'?????<???EUR?t do it.” He added that people tend to set up controllers but not modify them for weather conditions or seasonal changes.
Just how popular does he think theses devices will become?
“Regulating authorities, at some point, are going to require the use of this controller,” he said, adding that California is one state that is leading the way in ET controller use. The essential and important aspect of ET controllers, Mr. Barrett notes, is “much less waste of water.”
Rod Shapard, President, Owner of Fountain Head Irrigation
Rod Shapard was recommended for this round table. Although unexpected weather hurt residential contractors, Mr. Shapard predicted 2004 “would be good.”
“We (commercial irrigation contractors) had a pretty good year despite a not so good economic year,” he observed. “We also had a pretty poor weather year this year as well. We had a very wet weather pattern year this year in the D.C. area, at least.”
“Irrigation has pretty much become a necessity in the landscape and most jobs in this area now have irrigation installed with them,” he explained. “I know that’s probably a pretty common thing in California. It used to be more of a luxury, but more and more it’s the insurance to protect the plants.”
Mr. Shapard observed that professionals are taking note of the perks of irrigation. “People are seeing the benefits of adding an irrigation system, particularly in new landscapes in reducing the amount of plant loss. Irrigation has had a steady growth over the last several years in D.C. The demand is there and I know that all the contractors have been fairly busy.” Mr. Shapard added that government projects proved successful in 2003.
However, the wet year has hampered services and repairs for his company. “There were a lot of systems that weren’t turned on.”
Mr. Shapard’s observations of the rain’s effects on residential contracting provided insight to how people decided to install systems. “The residential market is more in touch with the weather. It’s more of a spur of the moment decision for people,” he said. “The residential market was slow this year. If the weather turns, it could be a big thing, and if not, then those people in the residential market waiting for the phone calls from the Yellow Pages are going to hurt again.”
The prolific rain last year followed several years of drought that spurred the reforming of the Virginia Irrigation Association. Mr. Shapard said one of the first things on the association’s agenda is to push for legislation requiring rain sensors on irrigation systems. “I think it’s something that every system should have,” he commented. “There’s plenty of systems out there that don’t have them.”
He sees growth in the highly-integrated weather data-sharing systems that allow efficient sprinkler runtimes for commercial irrigators. Central control systems that gather and download data from weather stations have existed for several years, but Mr. Shapard notes competition in this arena is growing and driving prices down, which will benefit more people.
Such systems, he believes, could reduce home water bills in half. Generally, irrigation specialists could download data weather from a remote weather station, such as the weather bureau, or from their own weather stations (some golf courses and large institutions have these). Contractors can then write schedules based on the data and adjusting for evapotranspiration. Historical data that indicates normal water use can be compared with current use in a flow zone. Thus, if a leak exists, the system senses the increase in water and shuts down the irrigation flow.
Tom Kimmell, Executive Director, Irrigation Association
“Last year was better than before, which was better than the year before that, so the trend seems to be upward,” Tom Kimmell stated. “There’s always weather variables. Last year was very wet in the east and dry in the west. There’s no indication that it’s going to be a barn burner, but it, for the most part, looks like it’s going to be a good solid year.”
Mr. Kimmell reflected on the past year, indicating that the industry will do relatively well. “The general economy has been turning around,” he said. “Things haven’t been bad; they just haven’t been as good as they were in the late 90s.”
However, when asked what products he thinks will be big in 2004, Mr. Kimmell called on SWATs, smart water application technologies. According to Mr. Kimmell, SWATs are controllers that “sense what’s going on in the weather and adjust their watering to meet the needs of what’s happening.” You might also know these devices as ET (and soil moisture) controllers.
“Over the next six months, companies will be having their products tested,” reported Mr. Kimmell. He explained that testers at the Center for Irrigation Technology in Fresno are working on and refining testing protocols, examining which products work best, then developing marketing plans for the new products.
“Lots of small firms have brought some very interesting technologies to the market. I see that these will gain a foothold this year.” As these technologies reach the market, he expects the bigger companies in the irrigation industry to buy them out.
“A lot of developments are driven by the need to conserve water,” Mr. Kimmell observed, noting the increasing popularity of drip irrigation and pressure-regulated nozzles in this regard.
Brian Vinchesi, President-Elect, Irrigation Association
Brian Vinchesi predicts the industry is “probably going to be flat from this year to next year.”
He agrees that SWATs will hit big in 2004, and that ET controllers will save 20 percent of irrigation water usage. Soil moisture controls will add more precision to the readings of the devices. With incentives being offered by the manufacturers, such as rebates, the residential sector may become motivated to install a smart device. At $300-$500 per control, prices may fit in to a well-planned yard.
The Final Analysis
On the horizon, the irrigation experts see smarter equipment, a rising economy, and, of course, the ever-present unpredictability of the weather.
What are the irrigation trends? What irrigation products do you see making it big in 2004? How do you think the irrigation industry will fare? Express your opinions at: Landscapeonline.com
76,345 Gallons – Average amount of water used per household in the yard per year.
Source: www.awwa.org
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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