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Editor?EUR??,,????'?????<???EUR?s note: This article was condensed from James Huston?EUR??,,????'?????<???EUR?s book and audio book, "How to Price Landscape & Irrigation Projects", released in July 2003. The author is president of J.R. Huston Enterprises, Inc., which specializes in construction and services management consulting to the Green Industry. Mr. Huston is a member of the American Society of Professional Estimators and is a certified professional landscape estimator. The monetary figures in this article are based on 2003 dollars. According to inflationdata.com, the rate of inflation from Jan. 2003 to Jan. 2006 was 9.14 percent. Pricing landscape maintenance crew and equipment packages poses some unique challenges. The lawn maintenance package approach is normally used to price residential jobs of short duration. We?EUR??,,????'?????<???EUR?ll basically average our costs for the day and then calculate an hourly, daily and per minute price. This is valid as long as the crew is working on a project that falls within our average job scenario. Once the crew starts to work outside this ?EUR??,,????'?????<?normal?EUR??,,????'?????<? job scenario, cost accuracy suffers. Main point: The lawn maintenance package approach is normally used to price residential jobs of short duration. The day rate for the crew is a critical number for everyone to keep in mind. This is the amount this crew has to bill every day in order to cover all costs and be profitable. The day rate is a goal the crew, managers and owners should strive to meet every day of the season. If it?EUR??,,????'?????<???EUR?s achieved, you can virtually guarantee you?EUR??,,????'?????<???EUR?re making money on this crew. The minute rate is also important, because it allows you to quickly verify that your jobs are priced correctly. Multiply the amount of minutes the crew is on the job site by the minute rate. Compare this calculated amount to what you?EUR??,,????'?????<???EUR?re charging the customer. If they?EUR??,,????'?????<???EUR?re not equal, make adjustments if at all possible. We?EUR??,,????'?????<???EUR?ll follow a three-phase format, (below) but instead of using it for one specific job, we?EUR??,,????'?????<???EUR?ll enter the costs for one generic day of work. 1. Calculate Phase I production costs. 2. Calculate Phase II general condition costs. 3. Markups and margins are added in Phase III in order to arrive at the final price, either in lump sum or unit price formats. This three-phase format is excellent for bidding specific large residential and commercial projects, those billing over $500 per month (or which include more than 15-20 man-hours per month). However it?EUR??,,????'?????<???EUR?s impractical and too time-consuming for pricing smaller jobs. Using the maintenance package bidding approach for smaller jobs greatly speeds up the estimating process, without sacrificing accuracy.
Editor?EUR??,,????'?????<???EUR?s note: This article was condensed from James Huston?EUR??,,????'?????<???EUR?s book and audio book, "How to Price Landscape & Irrigation Projects", released in July 2003. The author is president of J.R. Huston Enterprises, Inc., which specializes in construction and services management consulting to the Green Industry. Mr. Huston is a member of the American Society of Professional Estimators and is a certified professional landscape estimator. The monetary figures in this article are based on 2003 dollars. According to inflationdata.com, the rate of inflation from Jan. 2003 to Jan. 2006 was 9.14 percent.
Pricing landscape maintenance crew and equipment packages poses some unique challenges. The lawn maintenance package approach is normally used to price residential jobs of short duration. We?EUR??,,????'?????<???EUR?ll basically average our costs for the day and then calculate an hourly, daily and per minute price. This is valid as long as the crew is working on a project that falls within our average job scenario. Once the crew starts to work outside this ?EUR??,,????'?????<?normal?EUR??,,????'?????<? job scenario, cost accuracy suffers.
Main point: The lawn maintenance package approach is normally used to price residential jobs of short duration.
The day rate for the crew is a critical number for everyone to keep in mind. This is the amount this crew has to bill every day in order to cover all costs and be profitable. The day rate is a goal the crew, managers and owners should strive to meet every day of the season. If it?EUR??,,????'?????<???EUR?s achieved, you can virtually guarantee you?EUR??,,????'?????<???EUR?re making money on this crew.
The minute rate is also important, because it allows you to quickly verify that your jobs are priced correctly. Multiply the amount of minutes the crew is on the job site by the minute rate. Compare this calculated amount to what you?EUR??,,????'?????<???EUR?re charging the customer. If they?EUR??,,????'?????<???EUR?re not equal, make adjustments if at all possible. We?EUR??,,????'?????<???EUR?ll follow a three-phase format, (below) but instead of using it for one specific job, we?EUR??,,????'?????<???EUR?ll enter the costs for one generic day of work.
1. Calculate Phase I production costs. 2. Calculate Phase II general condition costs. 3. Markups and margins are added in Phase III in order to arrive at the final price, either in lump sum or unit price formats.
This three-phase format is excellent for bidding specific large residential and commercial projects, those billing over $500 per month (or which include more than 15-20 man-hours per month). However it?EUR??,,????'?????<???EUR?s impractical and too time-consuming for pricing smaller jobs. Using the maintenance package bidding approach for smaller jobs greatly speeds up the estimating process, without sacrificing accuracy.
A residential lawn maintenance contractor in New England wanted to calculate the rate to charge his customers. He also wanted to verify that the total price on his contracts for these customers were correct. He had good job tracking for each of his clients and knew how long it took his crews to perform the contracted work.
To address our contractor?EUR??,,????'?????<???EUR?s concerns, we first determine our maintenance package crew and equipment requirements for a typical day. For purposes of our example, we?EUR??,,????'?????<???EUR?ll use the following two-person crew.
Now we determine the average amount of drive time per day for this crew, if they only work on the smaller type jobs for which the maintenance package would be used.
As you?EUR??,,????'?????<???EUR?ll see, this is a crucial consideration. If the crew would complete eight to 10 job sites per day, with an average drive time of 10 minutes between jobs, the drive time for each day would be as follows:
This translates to two man-hours per day per man, for a total of four man-hours.
We?EUR??,,????'?????<???EUR?re now ready to cost out our maintenance package. Remember to round up to the nearest whole dollar whenever practical.
We first calculate our Phase I production costs. To obtain our Phase I production labor hours, we must subtract our drive-time hours from the total paid labor hours for the day. In our example, there are 20 total paid labor hours for the day; after we subtract the four off-site man-hours, the result is 16 production labor hours.
We then calculate the average number of hours the mowers, blower and edger will be used during production hours.
Subtotal your Phase I costs, as shown on Figure 1.
Phase II general conditions are calculated next. Load/unload and drive time (non-site time) and the crew truck at eight hours per day are included here.
In this example, it?EUR??,,????'?????<???EUR?s assumed that lunch and break times are not being paid for and are not, therefore, included in the production or general condition labor hours. If, for example, a 15-minute break in the morning is part of the paid eight labor hours per day per man, include it in general condition labor hours.
2 men x .25 hrs/day = .5 hrs/day Subtotal Phase II general condition costs. Subtotal both the Phases I and II costs.
You?EUR??,,????'?????<???EUR?re now ready to add Phase III markups and margins to the bid.
?EUR??,,????'?????<??????? There are no materials involved on these jobs and therefore no markup for sales tax. ?EUR??,,????'?????<??????? The 30-percent labor burden is then applied to the total labor for the job. ?EUR??,,????'?????<??????? Subtotal your bid once again. ?EUR??,,????'?????<??????? Add equipment to your labor and labor burden totals. ?EUR??,,????'?????<??????? Subtotal again. ?EUR??,,????'?????<??????? Calculate your general and administrative overhead and add it to the bid. ?EUR??,,????'?????<??????? Subtotal again (this is your break-even point). ?EUR??,,????'?????<??????? Add a net profit margin and a contingency factor (if desired) to the break-even point.
You?EUR??,,????'?????<???EUR?ve now arrived at your final price for a generic day for your maintenance package. Round up this number as you deem appropriate. I?EUR??,,????'?????<???EUR?d round the $649 to $650.
To calculate the curb-time rate used for estimating smaller jobs:
Divide the total daily price by the production hours.
$650 ?? 16 on-site man-hours = $40.63 curb time man-hour rate (I?EUR??,,????'?????<???EUR?d round this to $41).
Multiply this rate by the number of people on the crew to obtain your crew curb-time rate. This translates into $41???2 = $82 per curb crew hour.
You can now easily bid smaller jobs by first estimating your crew?EUR??,,????'?????<???EUR?s curb time at a particular job.
For a job site that requires 30 minutes of curb time: 30 minutes of curb time x $82 = .5 x $82 = $41 per visit to the job site.
Remember, curb time starts when your crew pulls up to the curb (at the site being bid) and ends when they drive away (going to the next job or back to the yard).
Note the impact that estimated drive time makes on your curb man-hour rate of $41, if it increases to three hours per day per man or drops to one hour per man per day.
A. If drive time drops from two hours to one hour per day per man:
Step (l): Total price for a day ?? Total production man-hours = $650 = 18 man-hours = $650 ?? 18 = $36.11. (I?EUR??,,????'?????<???EUR?d probably round this to $36.)
Step (2): Multiply $36 by number of crew members. $36???2 = $72 curb crew hour rate.
B. If drive time increases from two to three hours per man per day:
Step (l): Total price for a day ?? Total production man-hours = $650 = 14 man-hours = $650 ?? 14 = $46.43. (I?EUR??,,????'?????<???EUR?d round this to $46.50.)
Step (2): Multiply $46.50 by number of crew members: $46.50???2 = $93 curb crew hour rate.
As you can see, drive time has a considerable impact on the curb price you should charge in a maintenance package bidding situation.
The maintenance package bidding approach can easily accommodate any number of formats.
For instance, one contractor in Southern California charges clients $325 per month for a three-person crew being on the site for one crew hour per week. If his crews spend more than one hour per week on a site, he knows he?EUR??,,????'?????<???EUR?s in trouble on that job. The arithmetic works out as follows:
The day rate for this generic day of lawn maintenance is $649, which I?EUR??,,????'?????<???EUR?d round up to $650. Owners, managers and crews should religiously track this number on a daily or weekly basis. You?EUR??,,????'?????<???EUR?re making money and being profitable every day you hit this number.
The curb-time minute rate for the crew calculates out as follows:
First, determine the daily billable goal for the crew. I?EUR??,,????'?????<???EUR?d set it at $650
$650 ?? (crew curb-time minutes per day) = $650 ?? (8 hours x 60 minutes) = $650 ?? 480 = $1.35
If the crew is on a job site for 45 crew minutes (i.e., from 8:00 to 8:45 am), you should be charging $61 (45 crew minutes x $1.35 = $60.75).
To verify the crew minute rate, multiply the total crew minutes for the day by the minute rate. For the whole day this calculates to be $648, which is close enough to our goal of $650.
480 (8 hours x 60 minutes) curb-time crew minutes x $1.35 = $648.
When calculating your curb-time rates, adjust your crew size, equipment mix and drive time as appropriate. If the rates you calculate look too good to be true, they probably are. Go back, review and recalculate your work. Don?EUR??,,????'?????<???EUR?t include materials or subcontractors in your curb-time rates, as they?EUR??,,????'?????<???EUR?ll greatly confuse the matter.
I?EUR??,,????'?????<???EUR?d encourage you to mark up materials a minimum of 25 percent. In most cases, you should be able to charge retail prices for materials used on residential accounts. Mark up any subcontractors used on the sites from between 10 to 25 percent. This is the normal and acceptable range for marking up subcontractor costs.
Remember to set daily billable goals for the crews. Track your actual daily billable amount and compare it to your daily target. Ensure that everyone is aware of this information.
Track your actual on-site time and off-site time. Adjust your hourly and minute curb rates accordingly. Use your calculated minute curb rate to verify your pricing for specific jobs.
While changes in actual on/off-site time will affect your curb rates, your daily billable goal shouldn?EUR??,,????'?????<???EUR?t change, if the total amount of paid hours per day remains the same. Your primary objective is to bill your day rate amount. Variances in curb rates are fine as long as you?EUR??,,????'?????<???EUR?re hitting your daily billable target.
Main point: Your primary objective is to bill your day rate amount. Variances in curb rates are fine as long as you?EUR??,,????'?????<???EUR?re hitting your daily billable target.
If you have the need to create lawn maintenance package pricing, use the models provided here to do so. Validate the unit prices that you calculate and compare them to your current prices. Be sure to set hourly and daily revenue goals for your crews.
Note: The costs used in our scenarios are for illustration purposes only. Your costs will vary from the ones used in these examples. The key is for you to build a typical one-day scenario for the different crew, materials and equipment mixes you use. Round up these rates as appropriate. If your costing structure is accurate, the rates you calculate should be very close to your current ones and to those generally seen in your market.
For further information, contact J.R. Huston Enterprises at 1-800-451-5588, jhuston@jrhuston.biz or visit www.jrhuston.biz
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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