Jack Daniel's Distillery
The Jack Daniel's Distillery is located in Lynchburg, Tennessee, and while Jack Daniel's whiskey is certainly known all over the world, the Distillery itself has also attracted legions of devoted fans. Prior to COVID 19, nearly 300,000 people visited the Jack Daniel's Distillery every year, and on a typical Saturday during the busy season over 7,000 tourists would visit the site and most of them would take the walking tour, all in groups of 27 or less. The tours are interesting, informative, and fun. The tour guides are local celebrities, and much theatre is involved in conveying the incredibly rich cultural history with a wink and subtle humor. A considerable amount of genuine Tennessee folk lore is preserved here. It is the oldest registered distillery in the United States and the site is listed on the National Register of Historic Places. All of the Jack Daniel's whiskey production, (over 31,000,000 gallons a year), and all of the tours (over 150 a day) take place within the same tiny 50-acre area. These two side-by-side and overlapping functions are very carefully choreographed and managed.
The Landscape Architect has worked at the site for over 22 years, first as the project manager during the Master Planning while with Carol R. Johnson Associates, and then as the lead designer and prime consultant for over fifteen distinct constructed projects, after founding Shadley Associates, PC. Prior to the Landscape Architect's involvement, projects at the Distillery had been handled in a piecemeal fashion, and the landscape had suffered a prolonged gradual degradation. Guided by extensive research and analysis of the site and its 150-year history, a series of guiding principles informed design and construction standards that are now in effect, and with their application, the work completed at the Distillery over the last two decades balances the sensitive treatment of this historic landscape with its contemporary uses as a manufacturing facility, a major tourism destination, and an American cultural icon. The Landscape Architect has created beautiful and universally accessible spaces throughout the site from which to experience this unique, living museum, and a few of them are highlighted below:
Visitor's Center Drop-off
Due to the sixfold increase in visitation in the last 50 years, vehicular traffic volumes and congestion at the front of the Visitor's Center became unmanageable, and so a new off-site guest parking lot with a Welcome Center was created and the existing drop-off loop at the front door to the Visitor Center was redeveloped. An accessible and very pleasant walking route from the parking lot was designed and constructed, and now only the shuttles, vehicles requiring accessible parking, and motorcycles are allowed on the drop-off loop. One of the unique things about Jack Daniel's is that an unusually large portion of their enthusiasts are motorcyclists, and their specific parking requirements were accommodated at the drop off loop.
As seen in LASN magazine, August 2020.