Landscape Architect Articles

I.T. for R.O.I08-12-13 | News

I.T. for R.O.I

A Pew Research Center survey points out that almost 60 percent of American adults say that they research products and services online before making a decision to buy them.

Digital technology has provided businesses with a wide assortment of tools to help them make more money and landscape professionals have embraced this opportunity.

In Richmond, Va., Mr. Green Sod, a company that delivers and installs fresh nursery sod for residential and commercial customers, recently launched an informational portal with educational resources on subjects from lawn care tips to how to design a low-maintenance landscape.

Scott Walker of Mr. Green Sod says, "Our goal is to educate the community on how to get the best results for all their landscaping improvement projects at any budget. Our website's informative and professional article sections are there to help everybody--not just our customers."

In Bergen County N.J., residents who need routine or emergency tree removal service will soon be able find it faster on the Internet as a result of an online marketing campaign launched by Out of The Woods Tree Service. The campaign, aided by Prospect Genius, a company that specializes in search engine optimization, is designed to raise the online visibility of this tree trimming and removal service.

Matt Gallo of Prospect Genius states, "By streamlining the online search process for locals, we're helping to reduce the time property owners spend scouring search engine results pages for tree trimming services, debris disposal, and land clearing. This will be especially useful for folks needing fallen tree removal and storm cleanup help. People looking for emergency services don't have the time or patience to sift through pages of tree removal listings on the Internet."

The International Association of Hydroseeding Professionals (IAHP) has a Web-based listing service designed to help the general public find hydroseeding contractors. According to Ray Badger of Turbo Technologies, a manufacturer of hydroseeding equipment, the digital listing service is very active and can generate enough business for a landscaper to pay for an association membership many times over.