Are you in business as a Landscape Architect? If so, you understand the importance of generating business, writing effective contracts, limiting your liability, and providing your clients with the kind of service that will keep them around for a long time to come. If you are not a principal or owner in your firm or if you work for a government agency, then you surely realize the importance of being up-to-date on the latest products, design solutions and techniques used by today’s professionals.

That’s right! You realize their importance, but how do you keep up-to-date? Where can you go to practice these things without flying halfway across the world and spending half your life savings?

The Landscape Architectural Trade Exhibition and Conference (The L.A.T.E. Show ‘87) is a new conference designed to provide hands-on solutions for the landscape architectural professional.

According to George Schmok, Publisher of The Landscape Architect and Specifier News and Producer of The L.A.T.E. Show, `We have conducted surveys and attended several meetings for the profession and found that there was a real void when it came to the business of landscape architecture. There just wasn?EUR??,,????'???t a trade show for Landscape Architects to attend that provided them with truly valuable and useful information concerning the practice of landscape architecture as a business. This was fine for a young profession trying to establish its roots, but that is no longer the case.

Today’s Landscape Architect must be able to cope with intense competition between all sectors of the construction design field. To do so he must be fully aware of all the latest innovations and also must be able to defend himself from a business point of view.

That is why we decided to provide the entire profession with a forum for acquiring this kind of knowledge. That’s why the L.A.T.E. Show ‘87 is enjoying such a positive response/’

Donald Brinkerhoff, Lifescapes International, will open The L.A.T.E. Show ‘87 by examining the conference theme, Landscape Architecture as it is Today. Over the past thirty years, Mr. Brinkerhoff has developed Lifescapes International into one of the most successful landscape architectural firms in the nation. A big big part of this success is due to his active participation in the developer associations. One of their most recent projects is the $20 million landscape at the new Golden Nugget on the strip in Las Vegas.

Joining Mr. Brinkerhoff as speakers at The L.A.T.E. Show ‘87 are 22 other professionals from across the United States. Maybe you recognize a few of their names:

Don Roberts (The USSR 1987: IFLA Update)

Henry Arnold (Urban Planting) Susan Fee (Public Art)

Patrick Moore (Revenue Centers)

Jerry Shapins (Government Proposals)

John Lomeli (The Art of Marketing, Effective Lighting Design)

James Leatzow (Liability Insurance)

Martin Greenbaum (Contracts, Staying Out Of Legal Trouble)

Mike Evans (Xeriscape, Xeriscape Workshop)

Lisa Iwata (Xeriscape Workshop)

Jeff Bohn (Xeriscape Workshop)

Larry Keeson (ASIC Irrigation Design Workshop)

Gary Motshagen ASIC Irrigation Design Workshop)

John Blevins (ASIC Irrigation Design Workshop)

Jack Donis (ASIC Design Workshop)

Carol Forrest (Erosion Control Workshop)

Martha Blane (Erosion Control)

Paul Rogers (Soil Analysis)

Ellen Agcaoili (Marketing)

Christine Rains (Marketing)

Julie Brinkerhoff-Edwards (Corporate Image And The Developer Marketplace)

Kay Tiller (Reaching Developers Through Print Media)

With 11 seminars on the business of landscape architecture, 7 seminars on practical design solutions, three international sessions and four open workshops, The L.A.T.E. Show ‘87 is clearly a conference worth attending. Computers and CADD, marketing, writing contracts, limiting liability, irrigation design, effective lighting techniques, governmental proposals and generating business in the developer marketplace are just a few of the seminars and workshops provided.

According to Mr. Schmok, “We have established a conference where a Landscape Architect can come away with a real understanding of the total environment affecting the Landscape Architecture profession.”

National Conference on Public Practice

Begin the Annual Meeting with the new National Conference on Public Practice. Designed for all practitioners, with a special focus on public practice, this conference includes: present and future trends in public practice, partnerships between public and private practitioners, career paths on the local, state and federal level, and much more. This new conference is offered at no extra charge to all annual meeting attendees.

This Session includes:

• President’s Commission on American Outdoors
• Public/Private partnership
• Landstewardship

Landscape Architecture Foundation Luncheon

The third Annual Landscape Architectural Foundation Luncheon promises to be a dynamic and noteworthy affair. This annual event brings the message of recognized environmental leaders?EUR??,,????'??+not normally heard by Landscape Architects?EUR??,,????'??+to the forefront of the profession.

Attendance at the Foundation’s luncheon is a good way for you to show your commitment to the research and educational goals of the profession. This luncheon also gives you the opportunity to hear leading environmental experts.

Alumni Reunions

Renew old friendships at the alumni receptions held by many universities. These popular events promise more good times than ever this year!

1987 Professional Awards Luncheon

Internationally renowned Landscape Architect Ian McHarg will present the keynote address to this year’s 1987 ASLA Professional Awards – Excellence in Design.

Annual Banquet

Celebrate the culmination of the 87th Annual Meeting and the beginning of the new year for the ASLA. The evening continues with entertainment dancing and socializing?EUR??,,????'??+a perfect finale to a meeting you will long remember.