Landscape Architect Articles

Getting Social05-29-14 | News

Getting Social
According to Joey Peters, an account supervisor at Kleber & Associates, a marketing and communications agency serving the home and building industry for 25 years, social media has completely transformed content delivery to consumers in the home improvement space. If you're considering using social media to market your services, Peters advises you answer three questions first.

1. Why are you using it?
2. What is your end goal?
3. Can you sustain it in a robust way for the long haul?

The most popular social media platforms are:

Facebook

Twitter

LinkedIn

YouTube

Google+

Pinterest

Instagram

A new platform gaining traction is:

sideshare

Does it Work?

89% of respondents said their social media efforts increased exposure for their business.

75% of participants found that their website traffic increased.

61% disclosed that using social media helped generate leads.

54% reported that they gained new business partnerships.

43% stated that they saw improved sales. (Based on responses from more than 3,000 participants)

Which Platform Works Best?
Before Kleber & Associates recommends a campaign based on a particular social media platform, they ask their clients to evaluate the following criteria to see if the platform and the campaign meets the company's needs and expectations.

Expected Reach
How popular is this social media channel? Will it provide significant and relevant exposure to attract the type of new customer desired?
Market Positioning
Does this platform allow better position in the marketplace?
Customer
Will this campaign help service and retain or renew existing accounts?
Resources – Financial
Are there financial resources to support it, particularly when considering advertising?
Resources – People
Are the skills, content, budget and bandwidth to support it in place?