Webinar Description:
Whether designs have included perennials or not in the past, we'll visit about what can be achieved with them and give a great palette of dynamite can't-miss selections. We'll also visit about what we're doing to increase awareness of these plants among consumers and how professionals can connect the dots to that awareness.

 
Josh Roggenbuck
Josh Roggenbuck has been in agriculture all of his life. Growing up on a sugar beet farm and working from young childhood, he found his passion for plants at a local Christmas tree farm and then a landscape nursery. He attended Michigan State University to obtain his degree in Horticulture before building a greenhouse and garden center with his parents and operating it for nine seasons. Walters Gardens is North America's leading producer of perennial liner plants. They supply plugs and bare root plants to nurseries, greenhouses, and mail order companies in every one of the United States, as well as to many provinces in Canada. Also a breeding company, Walters Gardens introduces around fifty new varieties each season across dozens of plant genera. For over a decade, Walter Gardens has been the home of Proven Winner Perennials and proudly supplies the genetics and liners for a lineup now over 200 varieties strong. Josh's job at Walters Gardens is to oversee sales in the Midwest. He also leads the company's initiatives with retail companies and landscape designers. Last and most important, Josh resides in Mid Michigan with his wife Sarah and daughters Stella and Hattie.
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Learning Objectives:
1. Varieties that are giant upgrades over old standbys.
2. How to maintain new selections vs their predecesors.
3. How to leverage upgrades in your designs and sell their value.