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If you thought skateboard parks were big business, wait until you see the profits and the industry behind snowboarding and skiing. Dieter Sturm, owner of SNOWMAKING by STURM, plans to bring the sport into year round availability through their creation of biodegradable, SNOWFLEX artificial snow.
In the past year, snowboarding sales have increased 51 percent, reports Sturm who also claims that the surge of snowboarding popularity recently exploded when Americans won all three Olympic snowboarding medals. ?EUR??,,????'??Can you imagine the popularity when winter sports are accessible in cities across America??EUR??,,????'?? says Sturm. SNOWMAKING by STURM produces snow and special effects for commercials, motion pictures and for snow parks/centers. They see snow as a great business opportunity.
?EUR??,,????'??Wouldn't it be cool to just jump in your car after work, drive to you local park or country club, and snowboard for a few hours each week? Hit some pipes on the weekend? Real snow will always be real snow. Period. We are never going to say that our product replaces the real stuff, that's certainly not true,?EUR??,,????'?? says Sturm. ?EUR??,,????'??What we can say is that you now have the most technically advanced synthetic surface ever available to practice and have fun on in the off-season.?EUR??,,????'??
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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