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A new analysis from Frost & Sullivan, has revealed that the water recycling and reuse market earned revenues of $676 million in 2006 and expects to reach $1.3 billion in 2013. The population of the United States is expected to reach 420 million by mid-2050, which will put enormous strain on the existing water resources. This could, strengthen the demand for water recycling and reuse systems. However, there is a strong negative perception on using treated wastewater for domestic applications such as lawn irrigation, car washing, or indirect potable reuse among the consumers. Although wastewater has been treated to a level that is fit for drinking, consumers, especially public, do not have a complete understanding of treatment techniques for reusing wastewater and find these ?EUR??,,????'??toilet to tap?EUR??,,????'??? projects unacceptable. State water authorities and manufacturers feel that educating end users by highlighting the benefits of reusing water would help change this perception.
A new analysis from Frost & Sullivan, has revealed that the water recycling and reuse market earned revenues of $676 million in 2006 and expects to reach $1.3 billion in 2013. The population of the United States is expected to reach 420 million by mid-2050, which will put enormous strain on the existing water resources. This could, strengthen the demand for water recycling and reuse systems.
However, there is a strong negative perception on using treated wastewater for domestic applications such as lawn irrigation, car washing, or indirect potable reuse among the consumers. Although wastewater has been treated to a level that is fit for drinking, consumers, especially public, do not have a complete understanding of treatment techniques for reusing wastewater and find these ?EUR??,,????'??toilet to tap?EUR??,,????'??? projects unacceptable.
State water authorities and manufacturers feel that educating end users by highlighting the benefits of reusing water would help change this perception.
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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