Demonstrations at IAAPA Attractions Expo at the Orange County Convention Center in Orlando, Fla. showcased digital water expressions that create patterns and words via water flow.
Photo: Courtesy of Vortex International

Vortex Aquatic Structures International, a manufacturer and leader in aquatic play landscapes and entertainment solutions, introduced Watermark, a cutting-edge architectural installation that creates patterns and words by synchronizing lights and manipulating the flow of water.

Designed for urban spaces, shopping centers, airports, exhibition centers, amusement parks and hotels, Watermark features 25 valves per 3.3-feet unit, which generates clear words, logos, and patterns that create unique sequences with tailored messages. An interactive solution, Watermark designs can easily be updated via a secure application, making it ideal for advertising, welcoming guests, and showcasing promotions.

Watermark can be installed indoors and outdoors in customized seamless configurations, and is designed to integrate into existing structures. Minimal water usage (because of recirculation) and power requirements means it can run around the clock, even after operating hours, which can be important in high traffic areas. For more information go to www.vortex-intl.com.

"With Watermark, Vortex is able to provide advertisers, commercial real estate developers, amusement parker owners, exhibition centers and others with a cost-effective yet innovative way to communicate with and get the attention of customers, prospects, and passersby. Using LED lighting, Watermark reinforces our customers' branding and its interactive capabilities engages people instantly," said Stephen Hamelin, president of the company.