Webinar Description:
Public art creates memorable images which will visually communicate a client's persona to the outside world, enhance civic pride for a project, and can influence the area's economic development efforts. It can relate to the past, explore the future, honor an ideal and express one's values to others.

Public art lifts the spirit and transforms the mundane and purely functional world into an arena in which the heart and soul can survive. Much of the same will be said for public works of art being incorporated in your projects by adding beauty to the function of getting from point A to point B or just giving the soul a place to rest. Public art creates way finding points of interest and is instrumental as an element in place making spaces for people to gather. It will reflect a client's vision, the culture of their community, and one's attention to detail.

 
The implementation of a good art program will provide a stronger identity for your community, separating it from adjacent projects. It can enhance your ability to attract new homeowners and shoppers and create place making spaces which can be used in branding efforts, aid in orientation/way finding efforts, promote cultural tourists' visitations, and provide attractive and interesting public areas for people to gather.

July 20th at 11am PDT Earn LACES, APLD, PGMS, and NALP CEUs.

Learning Objectives:
1. Provide answers on the process of how to incorporate works of art into their design process. Increasingly Master Planned Communities, Mixed Use projects, cities and major commercial developments are looking for insight into wayfinding efforts for gateways and focal in their placemaking.
2. Supply participants with a thorough understanding of the three biggest mistakes made when addressing a public art component for a project.
3. Explain what an Art Consultant brings to the table and their importance in a collaborative process ensuring appropriate professionals are involved in the process and at the appropriate time. Our visual listening process can be used to determine an appropriate style, medium, and even the artist.

Steven Boody
Steven Boody is co-founder and Principal of Public Art & Practice, LLC and Boody Fine Arts, Inc. Boody brings a unique collaboration to each project through his more than 44 years of experience, diverse education, and the merging of the art industry and design community.
Public Art & Practice began in 2004 as a vision of Boody Fine Arts, Inc.'s founders, Steven and Diane Boody. Since 1978, Boody Fine Arts has specialized in planning and managing corporate, public and private art collections. Over the years the company received an increasing number of inquiries from public officials and design professionals throughout the country requesting assistance in developing Public Art Programs and coordinating individual public art projects. In response to these needs, Steven and Diane formed a new company, Public Art & Practice, partnering with clients to develop, manage, and implement public art master plans and individual public art projects.