LandscapeWebinars.org and Proven Winners/Walters Gardens Josh Roggenbuck hosted a CEU approved live and OnDemand recorded course on Sept. 4 titled "From Pollination to Installation: The Secret Life of Landscape Plants."

Roggenbuck explained the process of discovery, development, and application of new plantings. Using examples from his work and videos he showed attendees that plantings are so much more than just something pretty to add to their designs.

Click here to register: https://landscapewebinars.org/landscape-webinars/webinar/from-pollination-to-installation-the-secret-life-of-landscape-plants

 

The speaker also showed the business and marketing side of the process that allows hybridizers to create successful varieties.

Attend this course OnDemand and earn LA/CES HSW, APLD, PGMS, NALP, and QWEL CEUs, anytime anywhere: https://landscapewebinars.org/landscape-webinars/webinar/from-pollination-to-installation-the-secret-life-of-landscape-plants

Webinar Description:
What's the story behind that plant? In this webinar, you'll begin to understand the steps a hybridizer takes to get plant varieties to the nursery and in the landscape. We'll take a look behind the curtain to understand the inner working of your plant supply chain and how working closer with producers can lead to more successful designs.

Learning Objectives:
1. Learn what hybridizers are trying to achieve as they develop and introduce plants.
2. Find out why you're not seeing all the new varieties at your favorite wholesale grower.
3. Discover things to look for as you discern which plants should be in your design palettes.

Josh Roggenbuck
Josh Roggenbuck has been in agriculture all of his life. Growing up on a sugar beet farm and working from young childhood, he found his passion for plants at a local Christmas tree farm and then a landscape nursery. He attended Michigan State University to obtain his degree in Horticulture before building a greenhouse and garden center with his parents and operating it for nine seasons. Walters Gardens is North America's leading producer of perennial liner plants. They supply plugs and bare root plants to nurseries, greenhouses, and mail order companies in every one of the United States, as well as to many provinces in Canada. Also a breeding company, Walters Gardens introduces around fifty new varieties each season across dozens of plant genera. For over a decade, Walter Gardens has been the home of Proven Winner Perennials and proudly supplies the genetics and liners for a lineup now over 200 varieties strong. Josh's job at Walters Gardens is to oversee sales in the Midwest. He also leads the company's initiatives with retail companies and landscape designers. Last and most important, Josh resides in Mid Michigan with his wife Sarah and daughters Stella and Hattie.