From The Publisher October 1997 A Year for More . . . I realize that it's only October, but it's hard to keep from thinking about next year, especially when you work on a magazine where you're mailing the September issue, pasting up the October issue, organizing the November issue, gearing up for the December issue, and planning the next twelve issues . . . . all at the same time . . . . Whew, where was I . . . oh yes . . . '98! 1998 is going to be great! There'll be so much more . . . 10 More Pages of Editorial . . . Have you noticed yet? Of course not, you're only on page 6 and haven't looked at the new, expanded editorial in this issue of LASN. We've moved the survey to the LASN Phone Book (page 58) and have added 10 More Pages of Editorial to this and every future issue of LASN! That's more of LASN's exclusive and hard-hitting industry news, more in-depth features and supporting statistics, more photography and graphics, more, more, more . . . How About More Readers . . . LASN will be increasing its monthly distribution to about 27,000 commercial Landscape Architects and Specifiers with every issue. That's more Registered Landscape Architects in the United States than any other publication. More commercial landscape specifiers and more professionals using landscape architectural principles to plan their projects and influence their development decisions! More on the Web . . . What's more? Well, Landscape On-Line has expanded again and now has Landscape Architects, Contractors and Maintenance firms in a State-by-State Directory of professional profiles/resumes/promotions. All are reaping the exposure benefits of L.O.L.'s ad campaigns in LASN, Builder Magazine and A.P.A. Planning. You can put your profile/promotion on Landscape On-Line by calling us at 714-979-5276. More World Premieres . . . Still want more . . . . How about more product introductions . . . Did you realize that from the June through the October issue LASN has introduced to you 44 Brand new products and 62 World Premiere advertisements. That's right, LASN is averaging about 22 World Premieres in every issue! That's why more and more professionals are turning to LASN as their first source for information concerning the business of landscape development. More Advisors . . . How about more professional advisors to the LASN Editorial Staff. LASN has recently added Dave Pagano, ASIC, to its honored list of Associate Editors. Dave is LASN's Associate Editor of Irrigation, assisting LASN in wringing out the best, most innovative and most accurate articles available concerning the design of irrigation systems for landscape. Mr. Pagano joins Scott Weinberg, U of Georgia, Associate Editor / Digital Information, Donald Gray, U of Michigan, Associate Editor / Erosion Control, and Len Browning, Associate Editor / Masonry & Foundations. What more could we ask . . . We could ask to see more of you . . . like at the World Waterpark Association (WWA) convention, October 12 - 14, booth #460; or the National Recreation and Park Association (NRPA) show, October 29 - November 2, booth # 909; or at the Irrigation Association (IA) meeting, November 2 - 5, booth # N; or in Atlanta at ASLA's Annual get together, November 8 - 10, booth # 423. LASN will be there and we all look forward to meeting as many of you as possible. The more of you we meet, the more input into LASN, the more you read, the more, the more, the more . . . . So . . . is there more ? . . . You bet there is, and I could tell you now or you could find it as you read more in this and the upcoming issues of LASN. In this case less is more, so I'll tell you less and you'll just have to read more . . . . Well . . . What more do I have to do ? . . . Turn the page . . . and let LASN entertain and educate you, that your designs and landscapes will be enjoyed that much . . . ahem . . . more . . . A Dios, Amigos! George Schmok