The challenge of finance is all mental. ISA Certified Arborist, Co-Owner of a Tree Care Business, Author, and Accountant, Edward Morrow presented a live webinar on May 2nd that is now available OnDemand through LandscapeWebinars.org.

Morrow is an arborist with accounting expertise that is both easily digestible and useful for the green industry. He explained the system of developing a useful financial plan, scorecards for each level of structuring your business, and an insightful strategy for success.

He went on to explain how each position within a company is beneficial to the overall financial stance. Morrow emphasized that systems, relationships, and skills are vital.

 

To learn more and to earn ISA, APLD, PGMS, and NALP CEUs OnDemand, click here: https://landscapewebinars.org/landscape-webinars/webinar/the-green-industry-financial-playbook

Learning Objectives:
1. Systems- Organizing your financial data.
2. Scorecards - Understanding your financial statements.
3. Strategies - Optimizing your business from your financial information.

Webinar Description:
Learning about accounting may never be as exciting as being in the great outdoors, but understanding the "language of business" is crucial in maintaining a profitable service. This presentation helps green industry pros understand the importance of bookkeeping, how to read financial statements, and use numbers to improve operations without turning them into bean counters.

Edward Morrow
Edward Morrow combines his background as an accountant, arborist, and author to help tree care professionals build sustainable businesses and careers in arboriculture. An ISA Certified Arborist, he creates educational urban forestry programs for higher learning institutions, libraries, and neighborhood associations. He developed and wrote the outdoor-adventure series Tree S.T.A.R.S. to teach 21st-century explorers just how innovative and intricate the green industry is.