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The Domain: Austin?EUR??,,????'?????<???EUR?s Reclaimed Brownfield Becomes New Mixed-Use Villa
In 1999, Endeavor Real Estate Group partnered with Blackstone Group and JER Partners to acquire the former IBM campus on North MoPac. What to do with the property went through several iterations. There were plans to raze the buildings and build office space for dot-com companies, then plans for a ?EUR??,,????'?????<?telecom hotel.?EUR??,,????'?????<?
When neither of those hi-tech ventures panned out, plans for commercial and residential usage or ?EUR??,,????'?????<?new urbanism?EUR??,,????'?????<? community came into focus. Some of the original investors were on board for the new approach. Endeavor refinanced with RREEF Alternative Investments and partnered with Illinois-based Simon Property Group Inc., a specialist in mall development.
A ?EUR??,,????'?????<?vertical mixed use?EUR??,,????'?????<? approach took shape, i.e., stores on the ground level and residences above. The shopping demographic was planned for upscale commercial tenants to create a new urban core shopping destination. The appeal for the city fathers in rezoning from light industrial to high-end shopping wasn?EUR??,,????'?????<???EUR?t just about getting out-of-town shoppers spending their tax dollars within city limits, but also about keeping the city?EUR??,,????'?????<???EUR?s affluent shoppers ?EUR??,,????'?????<?home.?EUR??,,????'?????<? Austin has a kind of ?EUR??,,????'?????<?laid back?EUR??,,????'?????<? image, but there is that segment of the population with greater disposal income.
The new direction meant costly parking structures, improved public amenities, wide, pedestrian-friendly sidewalks, public art and trees. Endeavor and the city struck a deal to facilitate these goals and help underwrite the costs.
The result is the former 57-acre corporate site in Northwest Austin, with its grove of enormous live oak trees, is now mixed-use development featuring 700,000 sq. ft. of retail shops, 75,000 sq. ft. of leased office space and 75,000 sq. ft. of office and residential space.
Trees remain an integral part of the site, giving it the appearance of a mature neighborhood. In designing lighting for the streets, building fa?????ades, paseos, public art and landscaping, The Lighting Practice treated the trees and architecture as sculptures. Low-wattage ceramic metal halide was used to give streets and structures a soft, warm glow.
Tree canopies were uplighted like carved ceilings to create virtual rooms.
Although LEED certification was not sought, this lighting design for this project meets LEED requirements for Environmental Zone 4. The project has received an award of Merit from the Illuminating Engineering Society of North America.
Phase 1 of the project opened in 2007. Phase 2 opened in 2010. Even in the current down-market, The Domain continues to be leased and busy.
In May 2005, the Austin City Council adopted a transit-oriented development (TOD) ordinance to take advantage of expanding development created by the construction of the new Capital Metro MetroRail commuter line between Austin and Leander. Major stops along the line were projected to grow as centers of retail and residential growth and jobs, self-contained and connected communities, as opposed to following the old model of development of far flung suburban communities.
Austin has seven TODs, six north of Town Lake and one south of the river, all connected by planned high-speed transit systems. While there have been delays in MetroRail, Capital Metro recently reported plans to begin service sometime after March 15, 2010.
Each TOD has its separate demands and needs. Some will be primarily employment centers, some retail or residential. Regardless, each TOD will have ?EUR??,,????'?????<?density, diversity and design?EUR??,,????'?????<? in common, according to Lucy Galbraith, TOD manager for Capital Metro.
?EUR??,,????'?????<?Density?EUR??,,????'?????<? isn?EUR??,,????'?????<???EUR?t about the number of buildings per block, but the presence of enough people to make it feel like a community. There?EUR??,,????'?????<???EUR?s a psychological factor, that a busy street is a comfortable street.
?EUR??,,????'?????<?Diversity?EUR??,,????'?????<? refers to the various ethnicities within the transit district, various income levels and housing types. ?EUR??,,????'?????<?Design?EUR??,,????'?????<? is deemed the most critical component of the three Ds. Transit plans depend on road design. The transit plan hopes to balance public, private and pedestrian traffic. For a really successful TOD, Galbraith believes that means you first think about how to make life easier for pedestrians.
Developers Simon Property Group Endeavor Real Estate Group Centro Development LLC (Residences)
Architects ?EUR??,,????'?????<??????? JPRA Architects (Master Plan, Retail and Office Buildings) ?EUR??,,????'?????<??????? RTKL (Residences)
Landscape Architect J. Robert Anderson Landscape Architect
Lighting Designer The Lighting Practice Philadelphia, Dallas IIDA Award of Merit for the Domain project
General Contractor Beck Group
Lighting Supplier Techlite Corp.
The Lighting Practice was founded in 1989. The 20-year-old firm is a leader in lighting design, specializing in sustainable lighting for public spaces, retail, healthcare, hospitality, and education environments. With offices in Philadelphia and Dallas, a team of talented lighting designers have created lighting strategies for notable projects that include the Capitol Dome (Washington, D.C.), Avenue of the Arts (Philadelphia), White Rock Lake Park Lighting Masterplan (Dallas, Texas), Indiranagar Retail Center (Bangalore, India), and the Kempinski Hotel (Accra, Ghana). For more information on The Lighting Practice, please visit www.thelightingpractice.com.
Pole Lights ?EUR??,,????'?????<??????? Diversified Architectural Lighting ?EUR??,,????'?????<??????? Noral
Building Lighting ?EUR??,,????'?????<??????? Winona Lighting ?EUR??,,????'?????<??????? Indessa ?EUR??,,????'?????<??????? Modular International ?EUR??,,????'?????<??????? Spectrum ?EUR??,,????'?????<??????? Infinity ?EUR??,,????'?????<??????? Elcast
Landscape Lighting ?EUR??,,????'?????<??????? Winona Lighting ?EUR??,,????'?????<??????? We-ef lighting
Raleigh, North Carolina
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
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