Walking and bus tours are held Monday through Friday and in addition to Spring Grove’s own programs, many outside organizations enjoy hosting charity events on the USATF certified 5K - walk/run course, located on the grounds. These events make new fans of the cemetery and create a desire to host more events. “We are heavily booked every weekend till November [2005] with weddings in our chapel,” says Smith. “[Guests] leave with a good impression of our operations - Does it have a positive effect on our bottom line? Absolutely.”
Smith and Pfeifer say that ‘good impressions’ are really the ultimate goal for them.
“The customer is everything in this business,” says Smith.
He and Pfeifer stress that in every effort they make, whether it’s maintaining the beautiful grounds in the most efficient way possible or offering fun events for the community, the customer truly is key.
“There are better ways to do what you?EUR??,,????'???re doing,” Smith says. “Every day we’re looking to see how we can improve the process.”