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Pack Square Park, Asheville, N.C.
The Pack Square Conservancy commissioned a team of design professionals to revitalize historic Pack Square and return it to the vibrant pedestrian-friendly gathering space it once was, as well as provide new park space in the central core of downtown.
The final plan involved three park components: the restoration of historic Pack Square, the creation of a great lawn and green as an anchor, and the development of a central Visitors?EUR??,,????'?????<???EUR? Plaza. To achieve this, removal and reconfiguration of the fragmented landscape of streets and parking lots was required, which allowed for the historic street grid to be reestablished. The result was the creation of a new park that spans three city blocks and totals 6.5 acres. Of importance was the idea to incorporate sound park-planning principles, including those of Frederick Law Olmsted. These include the idea that a park should be democratic. It should be for everyone. It should be diverse. It should have wide-open fields and intimate, small spaces. It should be sunlit and shaded. It should have a certain quality of design, a quality that engenders pride. It should connect man with nature and nature with man.
Fiber optics illuminate the custom stainless steel hand railing (Advanced Iron Works) and are embedded in the amphitheater hardscape. The handrail is illuminated (?EUR??,,????'?????<?Lightrail?EUR??,,????'?????<? by Cole Lighting). Photo: LaQuatra Bonci Associates
Program Design Intention The program had two primary goals: to attract the everyday user and local residents to a comfortable setting, while also fulfilling the city?EUR??,,????'?????<???EUR?s heritage as a festival city with various performance venues to celebrate the city?EUR??,,????'?????<???EUR?s many public gatherings. In addition, the square creates a unique address for infill of new residential and commercial development uses.
Principal Features of the Park The flexible town green offers a range of spaces for multiple events and leisure use. It incorporates such amenities as cafes, restrooms and visitor information. Local artwork is integrated into the landscape. Water features attract attention at multiple locations. There are also formal and informal stages to help grow Asheville?EUR??,,????'?????<???EUR?s performing arts heritage and festivals.
The walkway winds its way toward the mid-block (Reuter Terrace) and is illuminated by 10-ft. pedestrian sidewalk light poles (BEGA) with indirect metal halide luminaries. Photo: LaQuatra Bonci Associates
Public Planning The redesign of this central public space attracted the attention of thousands of citizens during the course of design and construction. From the beginning, the consultants and clients encouraged broad participation in the conception of the space and the choices that were required to arrive at the final design. Clear design principles evolved in public discussions that guided the creation of new design frameworks for streets, public spaces and activity areas.
The decorative poles (Spring City Electrical Manufacturing) at the Terrace Overlook have cast iron bases and quad-head metal halide luminaries. Photo: LaQuatra Bonci Associates
Community consensus enabled the client to obtain major commitments from local, state and national government, stakeholders and major donors. This public input continued through implementation of the project.
A Setting for New Development This major investment in civic space and infrastructure encouraged developers and property owners to consider redevelopment around the square. The team prepared design guidelines for redevelopment parcels that govern the placement of future buildings, form and massing, facade compositions, material palettes and other features necessary for a successful integration of new buildings around the square.
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Project Team
Client Pack Square Conservancy, Asheville, N.C.
Key Designers, Consultants Lead Park Designers, Project Administration LaQuatra Bonci Associates, Asheville, N.C. and Pittsburgh
Landscape Architects & Civil Engineers (local) Cole Jenest & Stone, PA, Charlotte
Lighting Design Hilbish McGee Lighting Design, Sewickley, Pa.
Electrical Engineers SUD Associates, PA, Asheville
Structural Engineer Kloesel Engineering, PA, Asheville
Fountain Designer Independent Fountain Consultants, Snellville, Ga.
Stage Designer Kyle Smith & Associates, Asheville
Contractor ValleyCrest Landscape Development, Calabasas, Calif.
The mid-block section of the park, Reuter Terrace, has a cascading water fountain with flush-with-grade underwater LED uplights. The bronze benches and signs are from Wiemann Iron Works. The youthful trees are ?EUR??,,????'?????<?Autumn Brilliance?EUR??,,????'?????<???EUR? serviceberries.
Photos: Jeff Miller, Mountain Lens
Vendors
Benches & Signs, Bronze: Wiemann Iron Works, Tulsa
Fountain Equipment: Georgia Fountain, Snellville
Hardscapes Brick: PineHall Brick, Charlotte Concrete, Precast: Baxter Precast, Fairfield, Ohio Flagstone: Charles Luck Stone Center, Pineville, N.C. Granite: North Carolina Granite, Mount Airy, N.C.
Railings:, stainless steel: Advanced Iron Works, Redmond, Wash.
Lighting BEGA, U.S., Carpinteria, Calif. C W Cole & Co., South El Monte, Calif., Inc. Designplan Lighting, Inc., Frenchtown, N.J. Georgia Fountain Co., Tucker, Ga. Hess America, Gaffney, S.C. Holophane North America, Conyers, Ga. Illumivision, Inc., Edmonton, Alberta IO Lighting, Buffalo Grove, Ill. Nexxus Lighting, Charlotte Spring City Electrical Manufacturing, Spring City, Pa. WE-EF Lighting USA, Sewickley, Pa.
The Splashville on the Roger McGuire Green has 21 computer-controlled spouts embedded in its paved surface. The interactive fountain is illuminated by recessed fountain uplights (Georgia Fountain, Inc.). Photos: J. Nelson
The ?EUR??,,????'?????<?Urban Trails?EUR??,,????'?????<? tells the city?EUR??,,????'?????<???EUR?s history in artworks.
The Veterans?EUR??,,????'?????<???EUR? Monument depicts not just those who served and died, but those who waited homeside.
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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