The ?EUR??,,????'??Landscape Contractors?EUR??,,????'?? Yellow Pages heading is referenced 71.5 million times per year, according to the 2004 Yellow Pages Industry Usage Study conducted by Knowledge Networks/SRI. The study found 88 percent of ?EUR??,,????'??Landscape Contractors?EUR??,,????'?? look-ups result in a purchase, surpassing the 79 percent average for all Yellow Pages headings. These figures lead to $27 of revenue and $7 in profit for every $1 spent on Yellow Pages advertising, according to research by certified marketing representatives (CMRs) of the Yellow Pages Association. CMR data estimates landscaping is an $11 billion industry (residential and commercial landscaping combined) and is growing 13 percent annually. ?EUR??,,????'??The average landscape contractor Yellow Pages display ad generates more than $248,000 in revenue,?EUR??,,????'?? said Larry Small, director of the Yellow Pages Research Institute. The ?EUR??,,????'??Landscape Contractors?EUR??,,????'?? heading ranks 35th out of more than 4,000 headings, according to Knowledge Networks/SRI. The top 12 most frequently referenced headings are: restaurants, physicians-surgeons, automobile parts, automobile repairing-service, pizza, attorneys-lawyers, automobile dealers, dentists, hospitals, beauty salons, plumbing contractors and insurance.
For more info on these findings, visit the Yellow Pages Research Institute at www.ypassociation.org/research/index.cfm
Dana Point, Calif. resident Arthur Warren will pay $175,000 to settle a lawsuit alleging that Warren hired a crew to chop the tops off seven city-owned pine trees to improve his ocean view. The landscape contractor involved was not at fault in the incident. The settlement was approved by the Dana Point City Council in early May. Warren, 75, also wrote a letter of apology. The agreement was reached through mediation that began in January, said Madison Spach, Warren?EUR??,,????'???s attorney. The city filed a lawsuit in July against Warren. It alleged illegal landscaping destroyed the trees, which an arborist estimated were worth about $50,000 each. Warren had asked the city to top the trees, according to the suit. But the city told him that doing so was against proper trimming procedures and could damage the trees. Of the settlement, $110,000 will be used to replace the damaged pines. ?EUR??,,????'??+The Orange County Register
The exposition is set for October 14-16 in Louisville, Kentucky. It showcases outdoor power equipment, lawn and garden products, outdoor leisure items, light construction and landscape equipment used by general contractors, landscapers and superintendents. Besides the opportunity to operate new equipment, landscape professionals can attend five free seminars:
This year?EUR??,,????'???s expo features an entertainment venue free to all EXPO attendees and exhibitors.The Charlie Daniels Band is the headline act. For registration and general info, visit www.expo.mow.org
The costs of fertilizer production are on the rise, the result of price increases in natural gas, an important element in most lawn fertilizers. Of course, transporting fertilizer is also more expensive, a double whammy for the industry. The increasing prices of fertilizer is an international concern. Sodsolutions.com advises landscape professionals to know exactly what and how much fertilizer needs to be put down, to soil test to determine correct levels of phosphorus and potassium, and to keep soil pH in proper ranges to maximize turfgrass absorption of nutrients.
To view the seven new recommendations, go to www.epa.gov/PR Notices