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New Marketing CD for Contractors08-01-03 | News
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The Associated General Contractors of America (AGC) has released a CD that contains over eight hours of quality marketing training designed for contractors and subcontractors. Marketing Your Firm: A Proven Process for Contractors gives specific advice on how to position your company to get the business you want, and to stay ahead of the competition. ?EUR??,,????'??The contents complied represent some of the best construction-specific marketing training available,?EUR??,,????'?? said Stephen Sandherr, CEO of AGC. Mr. Sandherr added that it?EUR??,,????'???s a tool contractors need in a slower economy to battle the competition. In conjunction with the release of the CD, AGC and its chapters across the country will deliver classroom training featuring this information. The CD is available to AGC members for $249 (retail $375), and can be ordered on line at www.agc.org/bookstore. AGC is the largest and oldest national construction trade association in the U.S., representing 35,000 firms, 7,500 leading general contractors, and over 12,000 specialty-contracting firms.
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