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National Trust's Capital Campaing Concludes on Time, $28 Millio Over Target04-01-03 | News
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SAVANNNAH, GA ?EUR??,,????'??? In a reflection of America?EUR??,,????'???s growing commitment to preserving its rich heritage, the National Trust for Historic Preserv-ation has successfully concluded its first capital campaign on time and more than $28 million over goal. Despite a slumping economy and mounting geopolitical tension, the National Trust raised $133 million from major foundations, corporations and many individuals during its Campaign for America?EUR??,,????'???s Historic Places. Launched in 1998 with a goal of $105 million, the effort is one of the largest and most successful fund-raising drives ever undertaken by a historic preservation organization. The campaign ensures the financial independence of the National Trust, which has made a transition from an institution heavily dependent on federal support to a fiscally firm, privately funded organization. The campaign raised almost $25 million for the National Trust?EUR??,,????'???s endowment, bringing it to $100 million, a substantial increase from $77 million in 1997. ?EUR??,,????'??We are witnessing a new preservation ethic taking hold in this country, where Americans increasingly value their historic treasures and long for livable communities,?EUR??,,????'?? said National Trust President Richard Moe. ?EUR??,,????'??Our successful campaign, with its broad base of support, is an impressive demonstration of America?EUR??,,????'???s commitment to save historic places, preserve our national heritage, and plan sensible communities and downtown areas without sprawl.?EUR??,,????'?? Preservation?EUR??,,????'???s new prominence in the American consciousness will be further buttressed by two new communications partnerships of the National Trust. Working with celebrities such as Hal Holbrook and Sharon Stone, a major new public affairs program on Home & Garden Television (HGTV) will promote preservation through the restoration of 12 American landmarks that are part of the National Trust?EUR??,,????'???s Save America?EUR??,,????'???s Treasures program. Included are Mark Twain?EUR??,,????'???s home in Hartford, CN, the Lower East Side Tenement Museum in New York, Martin Luther King?EUR??,,????'???s home church in Atlanta, and the Conservatory of Flowers in San Francisco. In partnership with the Advertising Council, the National Trust is launching the first national print and broadcast public service announcement campaign on behalf of preservation.
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