On July 20th, co-founder and Principal of Public Art & Practice, LLC and Boody Fine Arts, Steven Boody presented a live and recorded webinar titled, "Managing Member" which focused on the process of integrating public art into a landscape design and the hurdles that come with this site amenity.

Boody explained the difference between an Art Consultant vs. an Art Director/Dealer/Artist and their various job tasks and how they handle a design. He went on to say that crafting a successful contract under project management is invaluable for the project's livelihood.

Attendees learned how scale, timelines, and budgets can dictate the size, materials, and quality of the project as the process moves forward. Boody discussed materials, recommendations to landscape architects when designing the overall project, and how wayfinding can be used for marketing and branding purposes.

 

Earn LACES, APLD, PGMS, and NALP CEUs OnDemand. Click here to sign up and to learn more about the challenges and advantages of planning a project to include artwork.

Learning Objectives:
1. Provide answers on the process of how to incorporate works of art into their design process. Increasingly Master Planned Communities, Mixed Use projects, cities and major commercial developments are looking for insight into wayfinding efforts for gateways and focal in their placemaking.
2. Supply participants with a thorough understanding of the three biggest mistakes made when addressing a public art component for a project.
3. Explain what an Art Consultant brings to the table and their importance in a collaborative process ensuring appropriate professionals are involved in the process and at the appropriate time. Our visual listening process can be used to determine an appropriate style, medium, and even the artist.

Webinar Description:
Public art creates memorable images which will visually communicate a client's persona to the outside world, enhance civic pride for a project, and can influence the area's economic development efforts. It can relate to the past, explore the future, honor an ideal and express one's values to others.

Public art lifts the spirit and transforms the mundane and purely functional world into an arena in which the heart and soul can survive. Much of the same will be said for public works of art being incorporated in your projects by adding beauty to the function of getting from point A to point B or just giving the soul a place to rest. Public art creates way finding points of interest and is instrumental as an element in place making spaces for people to gather. It will reflect a client's vision, the culture of their community, and one's attention to detail.

The implementation of a good art program will provide a stronger identity for your community, separating it from adjacent projects. It can enhance your ability to attract new homeowners and shoppers and create place making spaces which can be used in branding efforts, aid in orientation/way finding efforts, promote cultural tourists' visitations, and provide attractive and interesting public areas for people to gather.