Look Before You Pump campaign is most known by its emblematic, prominent, red warning hand symbol indicating OK for 10 percent ethanol and No for mid-level ethanol blends (such as E15, E30, E85).
Photo: Courtesy of Outdoor Power Equipment Institute

Equipment Engine & Training Council has joined forces with the Outdoor Power Equipment Institute in the Look Before You Pump campaign, an ethanol education and consumer protection program. The campaign reminds consumers to always use fuels containing no greater than 10 percent ethanol (E10) when powering their outdoor power equipment.

EETC is a non-profit association addressing the shortage of qualified technicians in the outdoor power equipment industry. Under the partnership with OPEI, EETC will distribute Look Before You Pump messaging and materials to its membership and other stakeholders.

The campaign was created by the Outdoor Power Equipment Institute, an international trade association representing 100 small engine, utility vehicle and outdoor power equipment manufacturers and suppliers. It was launched in October 2013, in response to higher ethanol blended fuels being made available in the marketplace for flex-fuel automobiles. Look Before You Pump warns consumers not to inadvertently mis-fuel their small engine products not designed to handle these higher ethanol fuel blends. For more information visit www.OPEI.org.

"Our ethanol education campaign has made great strides in educating consumers about proper fueling behavior," said Kris Kiser, president and CEO of OPEI. "People need to use the right fuel in the right product. But the fuels marketplace is changing and mis-fueling is more possible than ever. The Look Before You Pump campaign is designed to mitigate that risk."