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LCN October 2008 Commentary10-29-08 | 11
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Serious, Serious Business

By George Schmok

Wow?EUR??,,????'?????<

So I?EUR??,,????'?????<Equipping Landscape Business Owners for Success.

Now entering the 12th year of publication Landscape Contractor National has worked consistently to qualify the readership and now boasts that more than 90 percent of its readers are Landscape Business Owners.

While it is still true that, according to the old tag line, LCN reaches Landscape, Irrigation and Maintenance Contractors Nationwide, we felt the old line was more directed to the advertisers than the readership. So we looked at the editorial content, looked at the surveys (LCN conducts many readership surveys throughout the year) and looked at the purpose of the magazine and realized that what LCN really does best is equip its readership with the knowledge, products and techniques needed to run a successful landscape business.

Virtually every LCN reader does installation work and more than 77 percent of the readership has a maintenance division as well. Still, while most of you install Hardscapes (69.9 percent), most of you install Lighting (66.2 percent), most of you install Irrigation (62.5 percent), and most of you install Water Features (59.5 percent), more of you asked LCN to write about running the business side of things than any other particular subject.

Since your wish is our command, you will begin to see several changes in the magazine . . .

First of all, rather than having a bunch of short articles on nearly every subject within the industry, LCN has cut the regular departments from eight (8) down to ?EUR??,,????'?????<

Having your project appear in LCN is like winning a National Award. LCN reviews dozens of projects for every issue and can only move forward with the best of the best. Don?EUR??,,????'?????<>>) and include about 50 words on the scope of the project. If we select your work for a feature, we will contact you and since you are the Landscape Business Owner and we are the writers?EUR??,,????'?????<

Additionally, starting next month, LCN will feature at least one article/interview with highly successful Landscape Contractors from across the country. These articles are designed to give you insight as to what it takes to bring your company to the next level of success. In these crazy economic times, we anticipate that these articles will be both timely and helpful as you navigate the rapids ahead . . .

Anyways?EUR??,,????'?????<

As far as the election is concerned, I?EUR??,,????'?????<

In any event, we?EUR??,,????'?????<

God Bless?EUR??,,????'?????<

George Schmok, Publisher


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