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LCN Commentary June 2009: Strong Roots . . . Solid Growth . . .05-27-09 | 11
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Strong Roots . . . Solid Growth . . .

By George Schmok

This June issue marks the 24th birthday of Landscape Communications, Inc. and LCN?EUR??,,????'???s sister publication, Landscape Architect and Specifier News . . .

To kick off LCI?EUR??,,????'???s 25th year of publishing, we sat down to evaluate our goals and objectives as a magazine publisher and as a media outlet in the landscape industry.

It took several long . . . Did I say l-o-n-g . . . meetings to put into words what we value as a business and what value we strive to bring to the Landscape industry.

They say the committee charged with building a horse came up with the camel . . . Not nearly as elegant, but very durable and efficient in the desert.

Well, it took a committee to develop the LCI Mission Statement, but I think we nailed it and came up with a horse that has the assets of a camel. In any event, whether you are a reader, a show attendee, a service provider or an advertiser, here is what you can count on from an LCI media platform . . .

Our Mission ?EUR??,,????'???

  • Landscape Communications, Inc. is an integrated media corporation dedicated to leading the landscape industry in editorial excellence, educational content, advertising market share, product introductions, audience interaction, market development and professional ethics by delivering industry-based information to targeted audiences through user-friendly, visually superior, lead-generating platforms.

Thank you all for 24 great years! . . . Here?EUR??,,????'???s to the next couple dozen . . .

?EUR??,,????'??+God Bless

George Schmok, Publisher


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