LATICRETE International, a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions such as DuPont™ Paver Armor Pro™, recently completed a strategic acquisition that will provide it access to new products and technologies.
Photo: Courtesy of DuPont

LATICRETE International, a manufacturer of construction solutions for the building industry, has acquired HP Spartacote®. The acquisition will provide LATICRETE customers access to new products and technologies while expanding the company's presence in the restoration, decorative flooring and coatings category. With headquarters in Golden, Colo., HP Spartacote produces a line of resinous floor coatings. The acquisition was completed in July while integration of manufacturing, sales and service functions will occur over the next 12 months.

"This combination strengthens the LATICRETE and HP Spartacote brands alike," said David A. Rothberg, chairman and CEO of LATICRETE. "Through this acquisition, the HP Spartacote brand portfolio will gain access to LATICRETE manufacturing capabilities, sales representation, marketing and support services. LATICRETE customers, in turn, will enjoy access to some of the most innovative decorative and restoration products
on the market."

LATICRETE is a family-owned, worldwide manufacturer and marketer of residential, commercial and industrial construction solutions. For almost 60 years, the company has provided the technology, products and experience to make innovative, permanent installations primarily in the flooring industry. Over the past two years the company has expanded its restoration and decorative product line through strategic acquisitions and partnerships.

LATICRETE offers a broad product portfolio including an extensive line of independently certified low VOC sustainable products. LATICRETE®, LATAPOXY®, SPECTRALOCK®, HYDRO BAN®, DRYTEK® and PERMACOLOR® are registered brands. For more information go to www.laticrete.com.