Landscape Architect Articles

LATICRETE Celebrates 60 Years of Building Chemistry04-20-16 | News

LATICRETE Celebrates 60 Years of Building Chemistry
Company Demonstrates New Products at Coverings 2016

Available for purchase in July, LATICRETE's STRATA_MAT XT also features mortar hydration vents, which create a mechanical bond between the mat and adhesive mortar.
*Photo: LATICRETE*

LATICRETE, a global manufacturer of premium installation and finishing systems for the building industry, continues celebrating "60 Years of Building Chemistry." It demonstrated new and existing products at Coverings 2016 The Global Tile and Stone Experience, in Chicago.

Providing technical and customer support has been a critical element of the success LATICRETE has experienced, said Sean Boyle, senior director of marketing and product management.

Dr. Henry M. Rothberg, chairman emeritus and founder of LATICRETE, revolutionized installation techniques for the setting of ceramic tile and stone. His pioneering work in the field of chemical engineering included the adhesive mortar method. Rothberg's research is now the basis for all modern adhesives used today for the installation of ceramic tile and stone and the company's anniversary recognizes the significant products and relationships it has built over the last 60 years.

To demonstrate its gratitude, LATICRETE held a private party for companies and individuals with which it has built significant relationships over the last 60 years.

The company launched STRATA_MAT™ XT and TRI-LITE™ at Coverings 2016. The company also demonstrated existing tile and natural stone product lines including PERMACOLOR® Select, STONETECH®, HYDRO BAN® Shower Systems, SPARTACOTE® and STRATA_MATTM.

"STRATA_MAT™ XT and TRI-LITE™ are truly exceptional products," said Boyle. "They each offer new options for contactors and distributors in the ceramic tile and natural stone field."

STRATA_MAT XT is a next-generation, high-performance uncoupling membrane designed specifically for ceramic tile and dimension stone installations to accommodate moisture from beneath tile covering. It provides vapor management, eliminates transmission of in-plane substrate cracks of up-t o 1/8", assists with easier floor layout as chalk lines are easily visible on the surface prior to tile installation.

This new product allows installers to see mortar coverage underneath the mat during installation without having to lift and verify. For more information go to www.laticrete.com.