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LASN June 2012 Commentary - Rolling Into Q3 ‚Äö?Ñ????ë?????´???ú No Time to Collect Moss06-11-12 | 11



Rolling Into Q3 ?EUR??,,????'?????<

By George Schmok

Whew . . . What a busy year it has been . . . Hope you all received and are finding the May LASN Specifier?EUR??,,????'?????< useful and informative. It always takes a few extra days to put that one together, and then a few extra weeks to get the team back on track to writing news and feature articles after all those lists and product profiles.

This year there were more than 493 ads and 524 profiles in the edition. When you add in LASN?EUR??,,????'?????<Landscape Contractor /Design Build Maintain magazine), and factor in that each profile had 7-9 parts, and factor in the lists of suppliers and nurseries et al., the team dealt with some 25-30,000 individual little parts to get you a quality product. (I hope that?EUR??,,????'?????<

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As a Landscape Architect, picture yourself spending one month of the year personally laying out the plans for 30,000 sprinkler heads. That?EUR??,,????'?????<

Oh yeah . . . Then we put all those profiles into the individual landscapearchitect vendor profiles so you can now also find them in the product search as well . . . Did I say ?EUR??,,????'?????<

Speaking of landscapearchitect, we also relaunched the newly designed and super-functional site in January. This year we expect close to a million visits, virtually all from professionals, and upwards of 1.5 million page views. (No wonder ad revenues and banner space are both beating expectations!) In the near future you?EUR??,,????'?????<

While there are other functions to the site, like the construction business section and the association section with hundreds of associations and thousands of events across the nation, (plus the e-store and Trade Show Division), the main function of Landscape Online is to help you with researching projects, news, laws and products. Virtually every article ever written for LASN and LC/DBM, plus thousand of other news items and features, and about 30,000 vendors, contractors, consultants are all found on the site.If you haven?EUR??,,????'?????<

And if that wasn?EUR??,,????'?????<

Yep . . . There?EUR??,,????'?????<

So, even though as I am writing this the stock market has plummeted and given back all it had gained this year, and with an election coming up that most business owners are hoping will change the meaning of ?EUR??,,????'?????<

In the meantime though, I?EUR??,,????'?????<e the one with the hiking boots, binoculars and a camera . . . Or the one on the lounge chair with a hat pulled over my eyes and a sign that says, ?EUR??,,????'?????<

Aloha . . . and . . . God Bless!

George Schmok, Publisher


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