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LASN Commentary September 2009: Hurry Up and Wait . . .09-02-09 | 11
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Hurry Up and Wait . . .

By George Schmok

Now, I am a very patient man . . . As long as I don?EUR??,,????'?????<

As the economy looks to be gaining strength and the housing market seems to be sputtering back to life, we all have been looking forward in anticipation of the better times ahead. They are a comin?EUR??,,????'?????<

Not being one prone to enjoying too much time on my hands, waiting for the markets to rebound has been both an annoyance and an advantage for LASN and Landscape Communications, Inc. (LCI).

Over these past several months, with page counts down, albeit with more than 960 advertisers so far in 2009, LCI and LASN have focused on you, the reader, and have completely revamped the entire subscriber database. With more than 179,000 names and addresses of landscape professionals across the nation (and somewhat around the world) you, and the person next to you at the office or trade show, are probably somewhere on that list.

And that?EUR??,,????'?????<

In today?EUR??,,????'?????<

Well, LASN has solved that dilemma by allowing you to log onto landscapearchitect.com to renew or begin a subscription, choose the areas in which you specialize, sign-up for product E-blasts in those specific categories, directly request product literature from more than 960 current vendor advertisers, and . . . if you don?EUR??,,????'?????<

And that?EUR??,,????'?????< Now, whether you are a Landscape Architect who owns your own firm or a mega-firm with branches around the world, you can visit landscapearchitect.com and sign your company up for a Free Find-A-Pro listing. This allows you to select the design, build, consulting or maintenance categories your firm specializes in, and then be found in those categories by developers, municipalities, other professionals and even consumers. You can even get a full-color profile with weblinks to your company URL and email . . .

And that?EUR??,,????'?????< With all this specialization we also revamped the product and services search at landscapearchitect.com, so you can now search for companies that make or grow products, companies that sell products at wholesale, companies that provide professional services (like Landscape Architects), or for photos of specific products or project types.

No . . . We weren?EUR??,,????'?????<

And that?EUR??,,????'?????< We?EUR??,,????'?????<

And that?EUR??,,????'?????< Another service LASN now provides is the Market Trends Report (MTR). Published monthly, the MTR is a compilation of government and related building industry statistics. Everything from regional building permits and dollar value of construction starts to vacancy rates and pertinent legislation is condensed and analyzed in a format designed to assist your business decision making . . .

Yep . . . While others may have been sittin?EUR??,,????'?????< landscapearchitect.com/research/TLE/index) has spent the past year solidifying its position as the number one media resource for Landscape Architects and Specifiers Nationwide and building a concrete bridge to the years ahead . . .

We?EUR??,,????'?????<

?EUR??,,????'?????<

George Schmok, Publisher


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