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Now, I am a very patient man . . . As long as I don?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t have to wait too long ;-)
As the economy looks to be gaining strength and the housing market seems to be sputtering back to life, we all have been looking forward in anticipation of the better times ahead. They are a comin?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'???? . . . It just seems like it is taking a long time . . .
Not being one prone to enjoying too much time on my hands, waiting for the markets to rebound has been both an annoyance and an advantage for LASN and Landscape Communications, Inc. (LCI).
Over these past several months, with page counts down, albeit with more than 960 advertisers so far in 2009, LCI and LASN have focused on you, the reader, and have completely revamped the entire subscriber database. With more than 179,000 names and addresses of landscape professionals across the nation (and somewhat around the world) you, and the person next to you at the office or trade show, are probably somewhere on that list.
And that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s not all . . . Not only are there 179,000 names and addresses, but we have expanded the demographic profile of virtually every one of you.
In today?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s market, Landscape Architects, vendors and your clients are all looking to optimize research results. If your fort????????(R)???????+???????(R)???????(C) is lighting design you probably want to be kept abreast of the latest lighting products and techniques, but you might not care which commercial mower is fastest in a zero turn . . .
Well, LASN has solved that dilemma by allowing you to log onto landscapearchitect.com to renew or begin a subscription, choose the areas in which you specialize, sign-up for product E-blasts in those specific categories, directly request product literature from more than 960 current vendor advertisers, and . . . if you don?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t already receive landscapearchitect Weekly, you can request that as well.
And that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s not all . . . Now, whether you are a Landscape Architect who owns your own firm or a mega-firm with branches around the world, you can visit landscapearchitect.com and sign your company up for a Free Find-A-Pro listing. This allows you to select the design, build, consulting or maintenance categories your firm specializes in, and then be found in those categories by developers, municipalities, other professionals and even consumers. You can even get a full-color profile with weblinks to your company URL and email . . .
And that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s not all . . . With all this specialization we also revamped the product and services search at landscapearchitect.com, so you can now search for companies that make or grow products, companies that sell products at wholesale, companies that provide professional services (like Landscape Architects), or for photos of specific products or project types.
No . . . We weren?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t doing a lot of sitting around waiting for things to happen this past year, we?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????ve been pretty much powering forward to provide you with even better magazines and websites and services you need as Landscape Architectural and Specification professionals.
And that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s not all . . . We?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????ve enhanced our editorial profiling of the ?EUR??,,????'?????<?????????????????Best-of-the-Best?EUR??,,????'?????<????????????????? in the fields of Landscape Architecture, Landscape Construction and Land Care. Pick up any 2009 issue of LASN or its brother, Landscape Contractor Design-Build-Maintain (LC/DBM), and you will be enlightened and encouraged by the strength, knowledge and quality of character found in the roughly two dozen industry leaders featured this year. Collectively they employ more than 25,000 landscape professionals and control billions and billions of dollars of landscape design, development and facility management business around the world.
And that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s not all . . . Another service LASN now provides is the Market Trends Report (MTR). Published monthly, the MTR is a compilation of government and related building industry statistics. Everything from regional building permits and dollar value of construction starts to vacancy rates and pertinent legislation is condensed and analyzed in a format designed to assist your business decision making . . .
Yep . . . While others may have been sittin?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'???? around twiddling their thumbs LASN, and thus LC/DBM, landscapearchitect.com and even the 2009 Turfgrass and Landscape Expo (see landscapearchitect.com/research/TLE/index) has spent the past year solidifying its position as the number one media resource for Landscape Architects and Specifiers Nationwide and building a concrete bridge to the years ahead . . .
We?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????ll see you there . . . Hopefully we won?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t have to wait too long . . .
?EUR??,,????'?????<????????????????????God Bless
George Schmok, Publisher
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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