Landscape Architect Articles

LASN Commentary March 2010 & July 2005: A Little LA(SN) History & 20 Years and Still Counting08-18-10 | 11

LASN Commentary March 2010:
A Little LA(SN) History

It was twenty years ago today;
I was going to a show to play,
As an advertising agency,
For a nursery that was called SeaTree,
From there I introduced to you,
The one and only mag to view ew, ew, ew,
Landscape Architect and Specifier News . . .

Ok, so you really have to push it to get it to sound like Sergeant Peppers Lonely Hearts Club Band, but it was twenty years ago at the CLCA show in Long Beach, one week after the Long Beach/Toyota Grand Prix, that about a dozen vendors approached me and asked me to put together a magazine to reach that relatively obscure group called landscape architects . . .

John Duxbury was the first, God rest his soul . . . He and his partner (who?EUR??,,????'?????<

That was shortly after I was ?EUR??,,????'?????<

Denne and me, I think it?EUR??,,????'?????<

Anyways, thanks to a guy named Bob Stover, who joined WLN in it?EUR??,,????'?????<

Made up mostly of landscape contractors and old A.I.L.A. members (the American Institute of Landscape Architects was somewhere along the way assimilated into the ASLA), the CLASS Fund was a group of really great industry leaders who had the idea that they could raise enough money to establish a perpetual scholarship fund to improve and enhance the landscape architectural profession.

So anyways . . . when good ole Larry Hester sold out to ole what?EUR??,,????'?????<

It was the night after the CLCA Show, where I originally went to meet with my ad agency client SeaTree Nursery, that I got a late night call from the owner of another ad agency, named Alan Evans whom I had befriended back with WLN. He told me that several of his clients were ready to jump on board if I took the step and started up a magazine . . .

So, it literally was twenty years ago, almost to the day that the magazine you now hold was conceived, eventually to be published for the first time in July of ?EUR??,,????'?????<

Just thought you might be interested in a little LA(SN) history . . .

God Bless . . .

George Schmok, Publisher

________________________________________________________________________________

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LASN Commentary July 2005:
20 Years and Still Counting . . .

PUBLISHER?EUR??,,????'?????<

WELCOME. . . .

Welcome to THE LANDSCAPE ARCHITECT and Specifier News. The purpose of this publication is to provide you, THE LANDSCAPE ARCHITECT, with current, useful information about your industry. There are many magazines in the landscape industry, and most of them are very good. But some of those magazines restrict their circulation to members of certain associations while others try to cover the entire industry, from landscape contractors to park maintenance personnel. Still others cover the peripheral areas like nurseries and local associations. But until now there hasn?EUR??,,????'?????<and Specifier News.

Our aim is to provide you with a publication you can use in your every day life as a landscape architect. We will provide you with information about upcoming seminars, association events, new products, industry innovations, and legislation affecting your industry. We hope that you will save every issue of THE LANDSCAPE ARCHITECT and Specifier News and use the ?EUR??,,????'?????<

Thank you for your consideration. We hope you enjoy reading THE LANDSCAPE ARCHITECT and Specifier News.

???????(R)???????+???????(R)??????oe?EUR??,,????'?????<

Well we?EUR??,,????'?????< 20 years of LASN!!!

Above is the introductory article for the first issue complete with typo?EUR??,,????'?????<

While the magazine has grown and hopefully has fewer typographical errors, the message is the same . . .

We are here to serve you . . . the Licensed Landscape Architects across this great nation . . . and always appreciate hearing from you . . .

Thanks for the first 20! On to the next . . .

- God Bless

George Schmok, Publisher