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Despite drought and economic jitters, 56 percent of American landscape contractors saw their revenue grow in 2007, and half expect more growth in '08, a survey by landscapearchitect.com has found. While some layoffs have taken place, close to half of respondents expect to hire more workers over the coming year.
The bottom line is that the roots of the industry aren't sounding alarm bells over 2008. Drought and a slow homebuilding market were blamed by the 36 percent of contractors who reported cutting positions.
Contractors were asked for advice they would give to other business owners. One common theme reverberated through respondent comments. ?EUR??,,????'?????<?????????????????Downsize,?EUR??,,????'?????<????????????????? ?EUR??,,????'?????<?????????????????pinch,?EUR??,,????'?????<????????????????? ?EUR??,,????'?????<?????????????????make smart reductions,?EUR??,,????'?????<????????????????? ?EUR??,,????'?????<?????????????????cut out the dead weight?EUR??,,????'?????<????????????????? and ?EUR??,,????'?????<?????????????????tighten up the ship?EUR??,,????'?????<????????????????? were a few of the suggestions along these lines.
?EUR??,,????'?????<?????????????????Hang in there, and be willing to tackle work that?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s a little out your comfort zone,?EUR??,,????'?????<????????????????? said Thomas Allman of Pro-West Landscape Co. in Port Orchard, Wash. ?EUR??,,????'?????<?????????????????Don?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t wait for the phone to ring. I use the old-fashioned approach and hand out flyers and cards. Offer employee incentives when workers get results in securing a contract.?EUR??,,????'?????<?????????????????
More than 200 contractors and business owners responded to the survey. Respondents found the survey at landscapearchitect.com or answered an emailed request to complete the survey.
Respondents replied from across the country, and reported details about local conditions affecting landscape contractors.
?EUR??,,????'?????<?????????????????We were having a very busy year, and running about 10% higher than last year,?EUR??,,????'?????<????????????????? said Carol Heffernan of Chicago-based Heffernan Landscape Design. ?EUR??,,????'?????<?????????????????Then just about October 1st, our business has just about completely dried up. The phone has stopped ringing, and we are not working full weeks, the rest of the season is looking dismal.?EUR??,,????'?????<?????????????????
Some of the Chicago downturn may be seasonal. Other pessimistic reports came in from the Southeast, where record drought continues.
?EUR??,,????'?????<?????????????????I have found more people trying to do their landscaping themselves because they can?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t afford to pay someone else to do it,?EUR??,,????'?????<????????????????? said Shaun Omar of Delray Beach, Fla.-based Decoscapes, Inc. ?EUR??,,????'?????<?????????????????South Florida Water Management is now talking about permanent water restrictions for us which will devastate our industry. People won?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t plant if they can?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????t water.?EUR??,,????'?????<?????????????????
After months of lower prices, petroleum products surged up at the start of November. The surge was an unwelcome development for firms that focus on maintenance or installation.
?EUR??,,????'?????<?????????????????Gas prices are taking more and more of our profits as we have over nine trucks, two tractors and many mowers of all sizes, blowers, edgers and pruners,?EUR??,,????'?????<????????????????? Deborah Jones of Germantown, Tenn.-based Sun Group Services, Inc. complained. ?EUR??,,????'?????<?????????????????Gas prices are hurting our business and because our clients have rising costs (some due to rising gas prices) they cannot afford to pay us anything additional to cover our increased gas costs.?EUR??,,????'?????<?????????????????
Survey-takers were asked to add ideas for new revenue streams. The number of responses showed that contractors are not about to throw in the towel when faced with current challenges. Business owners are ready to weather difficulties?EUR??,,????'?????<????????????????????and take advantage of new opportunities.
?EUR??,,????'?????<?????????????????I have never put my eggs in one basket,?EUR??,,????'?????<????????????????? said Bruce Christman of Christman Landscaping & Hardscapes in Roswell, Ga. ?EUR??,,????'?????<?????????????????I have always been able to move from one skill to another, and I?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????ve stayed small and always been innovative.?EUR??,,????'?????<?????????????????
Nancy Marouf of Woodbridge, Va.?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s Shearscapes Landscape and Lawncare Co. gave an in-depth account of the company?EUR??,,????'?????<???????????????????????(R)?EUR??,,????'????s effort to fine-tune its business plan.
?EUR??,,????'?????<?????????????????We have taken the lack of business as a opportunity to review our strengths and weaknesses,?EUR??,,????'?????<????????????????? she said. ?EUR??,,????'?????<?????????????????Maintenance requires more storage than (for building supplies). You can always increase storage for landscape design if the market increases for these services. In this analysis, we have reduced our warehouse by 50% and located a much smaller and more economical storage facility.
?EUR??,,????'?????<?????????????????Although this has been more that a difficult year financially, we have welcomed the review. We feel stronger for having looked closer at our 11-year-old business. ?EUR??,,????'?????<?????????????????
?EUR??,,????'?????<?????????????????Also, I would suggest ensuring you are very flexible with 2008 contracts as we are finding commercial contracts (want to cut back),?EUR??,,????'?????<????????????????? Marouf said. ?EUR??,,????'?????<?????????????????It is much easier to be flexible than to lose the contract. I remind (customers) that we are H2B participants, (while) many companies cannot (guarantee) fully-documented workers. Yes, we are praying for a miracle for 2008.?EUR??,,????'?????<?????????????????
Steven Hoover of ValleyCrest Landscape Development in Phoenix, Ariz. worried about new legislation that will implement penalties for businesses than unknowingly hire illegal workers in the state.
?EUR??,,????'?????<?????????????????We are concerned about the new immigration policies that will take effect after Jan. 1st in Arizona,?EUR??,,????'?????<????????????????? he said.
Sometimes, of course, new legislation helps landscape contractors, as Jim Hanselman of Manheim, Penn.-based Hanselman Landscape pointed out.
?EUR??,,????'?????<?????????????????A few years ago, with the PLNA, we achieved a very helpful legislative action at the state level,?EUR??,,????'?????<????????????????? he said. ?EUR??,,????'?????<?????????????????Professionally installed, timed, drip irrigation may be operated by right (through) drought, and may not be banned by local authorities. This keeps us in business, keeps our plant communities alive, and to the extent practiced, reduces overall water usage so there is more available water to share.?EUR??,,????'?????<?????????????????
In the end, it pays to read news accounts (in Landscape Contractor National, landscapearchitect.com and elsewhere) to keep up on local versus national trends and other details.
For Nancy Marouf of Virginia-based Shearscapes, studying the local economy helped illuminate the silver lining inside the cloud.
?EUR??,,????'?????<?????????????????Residential customers are not stepping out for landscape design work,?EUR??,,????'?????<????????????????? she wrote. ?EUR??,,????'?????<?????????????????The drought, economy and real estate market in northern Virginia have impacted us tremendously. Fortunately, an increase in commercial work has compensated for the decrease.?EUR??,,????'?????<?????????????????
To comment on this article, click on ?EUR??,,????'?????<?????????????????comment on this article?EUR??,,????'?????<????????????????? at the top right of the page.
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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