Firms Targeting Landscape Architects Make Strong Showing at Lightfair

. . . But Where Were the LA's?

At the Jacob K. Javits Convention Center in New York City, Lightfair International 1994 was host to the latest technology and applications in the industry. At least 14,000 architects, interior designers, lighting designers, engineers, facility managers, contractors, and developers were expected to attend the show. However, where were all of the Landscape Architects? According to Carole Carley, Director of Marketing for Lightfair, "We did not have very many Landscape Architects at the show. As a matter of fact, the profession had one of the least amount of representatives present."

Ms. Carley added, "Landscape Architects are among the specifiers that exhibitors most want to see at the show, so we're always looking for more to sign up. Most of the seminars at Lightfair were directed towards the Landscape Architect and related professions." See page 51 for a list of LASN advertisers exhibiting at Lightfair '94.