IA Refines Strategy, Standards

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The Irrigation Association has refined its mission statement and strategic initiatives following its July meeting of the Board of Directors. This includes the addition of “standards” as a new strategic initiative, which will focus on establishing product and practice standards that drive efficient irrigation.

Mission Statememnt:  Promote efficient irrigation technologies, products and services.
Strategic Initiatives:  Education, certification, government/public affairs and standards.

 “At its core, the Irrigation Association is a trade association, so the mission statement was refined to ensure it reflects our industry knowledge and expertise,” said IA President Mike Harrington. He emphasized that the organization’s unifying statement – to ensure water is available for irrigation for future generations – remains the same.

IA’s Board of Directors also updated the organization’s strategic initiatives, defining a new focus on standards.

“Government entities, businesses and the public are becoming increasingly cognizant of water’s value and finite state, so the ability to prove our industry’s efficiency is going to be pivotal in our continued growth,” said Harrington. “Therefore, IA has chosen to add a strategic focus on establishing product and practice standards that drive efficient irrigation.

“Our strategic focus on influencing public policy remains unchanged; because certification and education have increased in importance, the Board felt that each category should stand alone as a strategic initiative.”

IA’s marketing/communications efforts will continue to support all initiatives.