ADVERTISEMENT
Home Improvement Loans: To Help Sell Projects08-29-07 | News



Home Improvement Loans: To Help Sell Projects

By Steve Gibbs, Tag Team Global

img
 




John Johansen of California-based Systems Paving (above, left) uses a personal computer to brief prospective customers on financing options. Making the application process easy is critical to keeping homeowners upbeat about projects. GE Money is one lender working with contractors to finance outdoor improvement work.


What happens when a homeowner?EUR??,,????'?????<

Unlike some of their home improvement cousins, landscape companies have taken longer to embrace consumer financing. Most contractors specializing in remodels and other work have used consumer credit as part of the sales process and a way to energize business. Now, more landscapers are making financing part of their plan.

?EUR??,,????'?????<

As most landscape contractors know, there is a point in the sales presentation process when the customer and contractor must discuss cost and payment options. That is the critical moment when many jobs are either lost or scaled down. Financing options, presented properly, divide the project into affordable payments and enable the customer to dream bigger.

?EUR??,,????'?????<

Eriv?EUR??,,????'?????<

For many landscaping companies, the question is not whether financing is helpful as a marketing tool ?EUR??,,????'?????<

?EUR??,,????'?????<






Consumer financing lets contractors show homeowners a loan option to fund home-improvement projects that enhance home value.


?EUR??,,????'?????<

Eriv said that his program has been less of a hassle than he thought it would be.

?EUR??,,????'?????<

Larry Green clearly sees the value of financing. Green is president of Systems Paving, a hardscaping company specializing in interlocking paving stones in Newport Beach, Calif.

?EUR??,,????'?????<

Green noted that his company is seeing a high rate of credit approvals as a result of his team working with customers to obtain accurate credit information, which improves approval rates.

?EUR??,,????'?????<

More info: www.gemoney.com/landscaping
LCN does not endorse individual products or services, but we are interested in ones that break ground.


img