Top design priorities for the 330,000-square-foot facility included branding and creating employee loyalty. The design achieved by these goals by mimicking the energy of the television network through color, lighting and architectural elements. Carpet provides a wayfinding device to lead people through the space and creates natural pause points to encourage interaction.

The HOK/Los Angeles design team included Pamela Light, Brett Shwery, Therese Zehnder, Steven Lee and Carrie Wetsch.