MANCHESTER, NH ?EUR??,,????'??? Rusty Girouard, business manager of Madison Tree Service in Milford, Ohio was elevated to the position of chair of the board of the Tree Care Industry Association (TCIA) at its annual Winter Management Conference in Puerto Rico. TCIA is the new name of the National Arborist Association, a 65-year-old public and professional resource on trees and arboriculture. ?EUR??,,????'??Rusty is a dedicated volunteer and an innovative board member,?EUR??,,????'?? said TCIA President Cynthia Mills. ?EUR??,,????'??We are very fortunate to have leadership of this caliber during a significant time in TCIA?EUR??,,????'???s history.?EUR??,,????'?? Girouard said that consumers are becoming more interested in green industry services as they become more interested in their environment. The industry will need to meet that demand in a safe, professional and environmentally sensitive manner. ?EUR??,,????'??I look forward to a very challenging year at TCIA,?EUR??,,????'?? he said. ?EUR??,,????'??The association faces many of the same challenges that we face in our businesses-economic uncertainty, dwindling resources, changing demographics of the membership, consolidation of the industry, competition from other associations and other sources of information, government regulations, scarcity of qualified employees, and member apathy.?EUR??,,????'??