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Marketers of pesticides and fertilizers have commonly focused on vying against competing brands for share in the lucrative turf and ornamental plant markets, but the competitive landscape is now changing. The growing presence of generic products in this traditionally branded sector is beginning to represent a significant threat to some branded products.
?EUR??,,????'??In recent years, established brands have been facing patent expirations, opening the market to generic competitors, usually second tier companies using price to pick up share,?EUR??,,????'?? says Dennis Fugate, manager of the Specialty Pesticides practice for Kline?EUR??,,????'???s research division.
A continuing construction boom has sustained a moderate level of growth in most sectors of the turf and ornamentals industry, and until 2002, U.S. golfers seemed to play more golf each year, helping to fuel the $1.3 billion manufacturers level T&O chemical market. However, housing construction is cooling and rounds of golf played have been declining in recent years and that combination may lead to a flattening of the chemical market.
Kline & Company proposed a market study titled Professional Turf and Ornamental Markets for Pesticides & Fertilizers USA 2007, that will examine the use and sale of fertilizers, herbicides, insecticides, fungicides, plant growth regulators, aquatic herbicides, and nematicides to the gold courses; schools, parks and cemeteries; nurseries and greenhouses; lawn care operators; landscape contractors; and turf farms segments of the U.S. market.
Source: Kline & Company
Francisco Uviña, University of New Mexico
Hardscape Oasis in Litchfield Park
Ash Nochian, Ph.D. Landscape Architect
November 12th, 2025
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