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Imagine Lighting, founded fourteen years ago, started primarily with Christmas and holiday lighting. One of their holiday customers was so pleased with the job they did lighting her home for Christmas that she hired them to do her landscape lighting as well. That was how Anthony Bogdanovich, owner of and designer for Imagine Lighting, got started at this Rancho Palos Verdes home. Within the last five to six years, the Imagine team has converted its original halogen installation to LED, and added some lights here and there, for a grand total of 200 fixtures. With a lot size of about 9,000 square feet, there is plenty of room for landscape updates, which are almost constant. And, of course, with additions to the landscape comes additions to the lighting. "Every time the homeowner adds a new feature to the yard, we add additional lighting for it," said Bogdanovich. "It's absolutely gorgeous; she loves it." With the landscape in a constant state of remodel, Bogdanovich can attribute one main thing to keeping on top of the lighting: proper planning.
The Lighting Plan On any project, large or small, Bogdanovich recommends spending more than just a few minutes looking at the property. "It's quite a process," he said. "It takes daytime and nighttime visits to the property to figure out the best way to light it." During the planning process, he advises knowing what you're trying to accomplish with the lighting. Having that information can help you decide what kind of fixtures you want in a certain area, as well as how many are needed. The intensity of the LED makes a difference as well. "If we're going through a whole lot of greenery, we're going to be using something hotter," said Bogdanovich. "At the same time, we're using a lot of risers." He recommends using risers to keep the light above plant level and avoid hot spots. "We use different color temperatures too, depending on what we're trying to light," he said. "On this property it's mainly 2700 Kelvins, but we have a few 3000 Kelvin lights in the ponds." "If you really want to do a good job, you can't rush it," he cautioned. "Make sure that you put together a thorough plan at the very beginning, and take your time to do so."
The Future Plan This homeowner regularly updates her landscape. Knowing that ahead of time, Bogdanovich was able to prepare for changes. "As things were added it was a little bit easier because we already had the bones and guts laid out," he said. "It was just adding a few fixtures here and there." Having a solid foundation and planning for future additions to the landscape can "simplify the situation tremendously," according to Bogdanovich. "On any project, whatever job you're doing, the landscape is going to change over time," said Bogdanovich. "You have to anticipate what the landscape is going to do because when you come into a new job and it's a brand new landscape and things are small, well, a year from now, the lighting's going to look completely different once those plants are filled in." "You have to plan not just for the now, but for the tomorrow as well," he advised.
The Communication Plan The final piece of the puzzle is being in regular communication not just with the homeowner, but also with any other contractors involved. "Changes are going to happen," said Bogdanovich, and when they do, it's important to communicate. "We want to get to know the homeowner and how they use the property," recommended Bogdanovich. "You need to ask a lot of questions to give them the best value for the job." With communication come relationships, again, both with the homeowner and other contractors. "Efrain Garcia Landscape is a local landscaper here in the Palos Verdes area," said Bogdanovich. "He does great work, and a lot of times we get called for projects that may need a little cleanup in the landscape, so we've used him quite often for a lot of our projects." And, because of their good relationship with the homeowner, Imagine Lighting has been given freedom to light the yard and its elements as they see fit. "The homeowner will add something to the landscape and say 'What do you think we need to do?'" said Bogdanovich. "I'll make some suggestions and she'll say do it. When you have some kind of artistic liberty, it makes things go a lot easier for everybody." "The job we're working on right now was a referral that this homeowner gave on NextDoor. We have another appointment for another referral that she gave," he said. "We work on building relationships as much as anything else with our business."
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San Diego, California
April 22-27, 2026 - Virginia Beach
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