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From the Publisher01-01-99 | News
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From The Publisher January 1999 Happy New Year and WOW . . . This is going to be one crazy year. I'm writing this on January 7th and things are already building towards the millennium. We have Denverites blowing up the Egyptians, Clinton blowing off the Senate, the Stock Market just blowing up, up, up and since you won't be getting this issue until the end of the month, who knows what else will have happened . . . . WOW . . . I do know that LASN is looking at another record year . . . a year that will see nearly double the editorial, a record number of product introductions, and an increase in both readership (that's because there's more to read) and also an increase in the number people who will be reached by LASN. Now that LASN has the largest professional circulation (by far!) we don't plan on looking back. Instead LASN will be adding more city planners and managers, more developers, more park & recreation decision makers, and of course more Landscape Architects . . . ore . . . . More . . . More . . . . WOW!!! Did I mention more editorial? Hopefully you'll notice an extra 16 pages of editorial, bringing LASN's editorial to advertising ratio up to nearly fifty percent (50%!) Finally our artists and editors will be able to test their design skills and provide you with more complete articles WOW!!! Of course, now is the perfect time for you to send your article ideas and project photography to the LASN editorial staff. Not only is there more room to profile your great work, but there are considerably more non-landscape architects (meaning potential clients) reading every issue . . . . WOW!!! This year is also the big centennial celebration for the ASLA . . . 100 years . . . We'll be in Boston for the Annual Meeting where it is rumored that Frederick Law himself will come out of his secret cryogenic cell to attend the meeting and ring in the new millennium . . . . OK, so maybe not, but if Elvis can keep us all in suspense, so can FLO . . . . WOW!!! And speaking about unlikely scenarios . . . what's happening with the ASLA anyways . . . Hopefully the Clintonochio express hasn't infected our beloved Brick House, but when they say that the 13,000 member plateau is on the horizon but only printed 10,000 people in the annual directory, one has to wonder which way the spin cycle is working. What . . . Oh . . . I see . . . the 10,000 includes the associates and all the vendor members and they're making up the rest with 2,500 students. Now that's powerful (not!) . . . WOW!!! Sorry all you Vision 2000 supporters, but the statement at the top of this page is targeted at printing the truth and building a truly strong organization and when it seems that the Society is actually losing professional members but masking the count by an aggressive student campaign -- that isn't where we all were hoping the strength and growth would come from. Come on Pete, I'm pulling for you buddy, but college sophomores are not the direction we all want to go. This Society boosts Congressmen and civic leaders. What ever happened to the idea about getting more of those folks to join? Just let us know how we can help . . . WOW!!! So the year ahead looks to be one of the most event-filled, exciting and controversial years in the history of mankind. We, at LASN, look forward to enjoying every minute with you. Sit back? . . . Not on your life . . . Good Luck, Happy New Year and God Bless!
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